Marketing Jobs in Holland, MI

1 job found

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1mo ago

Digital Marketing Specialist

The Stow Company- Holland Inc Holland, MI

Holland, MI

1mo ago Closed

Full time Marketing Analytics Campaign Management

This position is no longer accepting applications (closed Jul 4, 2026).

Job Description

Based in Holland, Michigan, The Stow Company- Holland Inc is seeking a Digital Marketing Specialist to own the execution of revenue-driving digital programs for key Stow brands, including EasyClosets and Inspired Closets. The role is directly accountable for weekly lead-volume targets and coordinates demand generation across paid search, paid social, marketing automation, CRM data integrity, and agency partnerships, using AI-powered tools to drive faster, smarter campaigns. This onsite role collaborates with Sales, Analytics, and external partners to transform data into growth opportunities.

Responsibilities

Plan, execute, and optimize acquisition tactics across paid search, paid social, and emerging demand channels, covering keyword research, ad copy, bid strategy, and budget management.
Oversee daily budgets across all demand channels to sustain consistent lead volume for each portfolio brand.
Proactively identify performance gaps, test hypotheses, and present data-backed solutions before issues escalate.
Support the affiliate marketing program through performance monitoring, partner approvals, and campaign optimization.
Build, test, and deploy automated programs in Salesforce Marketing Cloud, including nurture flows, triggered sends, audience segmentation, and re-engagement campaigns.
Maintain lead data integrity within Salesforce CRM.
Support the Sales team with CRM tooling and processes.
Onboard and assist new Sales team members on CRM and lead management tools.
Own the daily, weekly, and monthly KPI dashboards, ensuring timeliness, accuracy, and clear performance commentary.
Manage Google Analytics 4 (GA4) and Google Tag Manager (GTM) for comprehensive tracking and attribution.
Implement and maintain tracking tags across brand properties; act as a reliable data resource for cross-functional stakeholders needing campaign data.
Monitor performance trends across channels and proactively surface insights to the Performance Marketing Manager.
Prepare performance summaries ahead of leadership reviews.
Coordinate with agency partners on campaign delivery, track commitments, and flag risks early.
Manage Jira stories from brief through QA to ensure timely, spec-compliant deliverables.
Support the Performance Marketing Manager in agency performance alignment discussions.
Partner with the SEO agency to support on-page and technical SEO, including metadata updates, internal linking, and content briefs aligned to target keywords.
Conduct keyword research to identify organic opportunities for EasyClosets and Inspired Closets, informing both SEO and paid search strategies.
Perform routine site audits using Google Search Console, Screaming Frog, or Semrush to surface crawl errors, indexing issues, and ranking gaps.
Monitor organic search performance metrics and include SEO trends in weekly and monthly KPI reporting.
Coordinate with web and content teams to embed SEO best practices in new pages, landing pages, and content updates.
Support competitor analysis and SERP monitoring to track share of voice and flag strategic shifts in organic visibility.
Collaborate with internal teams and third-party Salesforce partners to write, test, and validate end-to-end marketing program narratives.
Troubleshoot technical issues and translate marketing strategy into clear, actionable requirements for both non-technical and technical stakeholders.
Develop and execute a defined AI learning plan to expand proficiency in AI-powered tools for faster, smarter marketing execution.

Requirements

3+ years of hands-on digital marketing experience.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Demonstrated experience managing paid search and/or paid social campaigns with measurable results.
Experience with Salesforce Marketing Cloud or an equivalent marketing automation platform.
Familiarity with Salesforce CRM or a similar CRM system.
Proficiency with Google Ads, including campaign build, optimization, and reporting.
Experience with Microsoft Advertising (Bing Ads).
Proficiency with Meta Ads Manager (Facebook & Instagram).
Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Hands-on experience with Salesforce Marketing Cloud components (Email Studio, Journey Builder, Automation Studio).
Experience with Salesforce CRM for reporting and lead management.

Technologies

Salesforce Marketing Cloud, Salesforce CRM
Google Ads, Microsoft Advertising (Bing Ads), Meta Ads Manager (Facebook & Instagram)
Google Analytics 4 (GA4), Google Tag Manager (GTM)
Jira, Google Search Console, Screaming Frog, Semrush
Email Studio, Journey Builder, Automation Studio

Work Environment

Seated at a workstation about 85 percent of the time
Standing and walking roughly 15 percent of the time
Ability to travel between plant and office locations
Occasional overtime or weekend work with short notice
Typical office environment

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