Holland, MI

Marketing Jobs in Holland, MI

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Today

Director of Integrated Marketing

Tommy Car Wash Systems Holland, MI

Holland, MI

Today

Full time Manager Marketing Channel Management

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Job Description

The Director of Integrated Marketing at Tommy Car Wash Systems leads the measurement framework that connects retail marketing performance across channels. This onsite role in Holland, MI focuses on translating analytics into executive-level guidance for leadership and franchise partners, with an emphasis on aligning marketing efforts around shared retail outcomes.

Role Overview

The Director of Integrated Marketing owns the approach to measuring how marketing activity drives performance across retail channels. By building and maintaining reporting capabilities, the role provides data-driven insights that support strategy and integration, helping leadership understand results such as membership conversion, wash frequency, guest acquisition, and retention.

Responsibilities

Act as the marketing department analytics lead by owning a measurement framework for performance tracking across retail marketing channels, including promotions, site signage, digital advertising, paid media, and local franchise marketing initiatives
Develop and maintain dashboards and reporting tools that provide the VP of Marketing, leadership, and franchise partners a real-time view of marketing impact on retail outcomes
Monitor promotional program performance with the retail promotions manager to identify what works, what does not, and where to test, adjust, or scale
Evaluate site signage and physical retail touchpoints as marketing assets, assessing how they influence guest behavior and identifying improvement opportunities
Partner with the Director of Digital to interpret paid advertising and CDP data in the context of overall retail performance, connecting digital signals to on-site guest behavior
Track and analyze the customer journey from awareness through loyalty to identify friction points, conversion gaps, and moments of opportunity
Lead competitive intelligence, monitoring positioning, pricing, promotional activity, and consumer sentiment to inform Tommy’s Express strategy
Align marketing disciplines across promotions, creative, digital, PR, video, communications, and local franchise site marketing around shared retail performance goals
Contribute to annual marketing calendar planning and integrated campaign strategy, providing data-informed guidance on timing, channel mix, and resource allocation
Lead localized market analysis for new franchise openings, including SWOT reporting, competitive landscape mapping, and market-specific strategic recommendations
Lead consumer research initiatives including guest behavior studies, segmentation analysis, and sentiment tracking to strengthen understanding of the audience
Provide oversight perspective on the retail advertising budget and franchise brand fund in partnership with the VP of Marketing, ensuring allocation reflects performance data and priorities
Produce and deliver executive-ready, polished presentations that translate marketing data into clear strategic recommendations and actionable next steps
Serve as an expert voice in leadership discussions regarding retail marketing performance, bringing data and context to influence decisions
Communicate performance insights and strategic recommendations to franchise partners, connecting national marketing activity to local results
Collaborate as a peer with the Director of Creative and Director of Digital, ensuring performance feedback loops back to the teams executing marketing work
Build a culture of measurement and accountability by establishing shared standards for defining, tracking, and reporting success across channels
Other duties as assigned; responsibilities may change at any time with or without notice

Requirements

Bachelor’s degree in marketing, business, analytics, or a related field required; MBA or advanced degree a plus
Minimum 7–10 years of progressive marketing experience; a background at a major retailer or franchise organization is a strong advantage
Preferred familiarity with retail marketing end-to-end, including promotions, on-site touchpoints, digital advertising, loyalty programs, and local market dynamics
Hands-on experience building and interpreting marketing performance dashboards, attribution models, and measurement frameworks
Comfort working with CDPs, CRM data, paid media analytics, and consumer research tools
Ability to synthesize large volumes of multi-channel data into a clear strategic narrative with confident, actionable recommendations
Strong communication skills for executive-level presentations that are data-rich, visually clear, and persuasive
Experience with or understanding of franchise marketing dynamics is a strong advantage, including brand standards, co-op advertising, local market variation, and franchise partner communication
Works effectively alongside other directors and department leads by contributing through insight and credibility
Strong organization and precision with an emphasis on data accuracy and work quality
Ability to thrive in a fast-moving, multi-channel environment by balancing strategic thinking with detailed analytical work

Technology

CDPs
CRM data
Paid media analytics

Benefits

Base pay and eligibility for an annual profit-sharing bonus
Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
Dependent Care FSA with on-site Daycare options
401k match and complimentary financial planning services
Paid time off and paid holidays
Opportunity for continued education and tuition assistance
Valuable learning and development program
Significant ability to grow internally for motivated and strong performing team members
Fun, energetic, family-oriented work culture with an emphasis on team member morale
Growing nationwide brand and presence

Work Environment and Physical Demands

Professional office environment
Office hours: Monday through Friday, 8:00am to 5:00pm
Routine use of standard office equipment including computers, phones, photocopiers, and filing cabinets; primarily indoors
Some travel may be expected for franchise market visits, research, and industry events
Work and commute in all weather conditions
Ability to communicate, listen, and exchange information effectively
Physical ability to walk, bend, twist, turn, stoop, climb steps, reach with hands, and use fingers; able to lift and move up to 30 pounds
Fast-paced work environment with frequent multitasking
Ability to remain stationary for 50% or more of the time, alternating between sitting and standing
Constant computer use and operation of office productivity machinery such as keyboard, copy machine, and printer

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3mo ago

Digital Marketing Specialist

The Stow Company- Holland Inc Holland, MI

Holland, MI

3mo ago Closed

Full time Marketing Analytics Campaign Management

This position is no longer accepting applications (closed Jul 4, 2026).

Job Description

Based in Holland, Michigan, The Stow Company- Holland Inc is seeking a Digital Marketing Specialist to own the execution of revenue-driving digital programs for key Stow brands, including EasyClosets and Inspired Closets. The role is directly accountable for weekly lead-volume targets and coordinates demand generation across paid search, paid social, marketing automation, CRM data integrity, and agency partnerships, using AI-powered tools to drive faster, smarter campaigns. This onsite role collaborates with Sales, Analytics, and external partners to transform data into growth opportunities.

Responsibilities

Plan, execute, and optimize acquisition tactics across paid search, paid social, and emerging demand channels, covering keyword research, ad copy, bid strategy, and budget management.
Oversee daily budgets across all demand channels to sustain consistent lead volume for each portfolio brand.
Proactively identify performance gaps, test hypotheses, and present data-backed solutions before issues escalate.
Support the affiliate marketing program through performance monitoring, partner approvals, and campaign optimization.
Build, test, and deploy automated programs in Salesforce Marketing Cloud, including nurture flows, triggered sends, audience segmentation, and re-engagement campaigns.
Maintain lead data integrity within Salesforce CRM.
Support the Sales team with CRM tooling and processes.
Onboard and assist new Sales team members on CRM and lead management tools.
Own the daily, weekly, and monthly KPI dashboards, ensuring timeliness, accuracy, and clear performance commentary.
Manage Google Analytics 4 (GA4) and Google Tag Manager (GTM) for comprehensive tracking and attribution.
Implement and maintain tracking tags across brand properties; act as a reliable data resource for cross-functional stakeholders needing campaign data.
Monitor performance trends across channels and proactively surface insights to the Performance Marketing Manager.
Prepare performance summaries ahead of leadership reviews.
Coordinate with agency partners on campaign delivery, track commitments, and flag risks early.
Manage Jira stories from brief through QA to ensure timely, spec-compliant deliverables.
Support the Performance Marketing Manager in agency performance alignment discussions.
Partner with the SEO agency to support on-page and technical SEO, including metadata updates, internal linking, and content briefs aligned to target keywords.
Conduct keyword research to identify organic opportunities for EasyClosets and Inspired Closets, informing both SEO and paid search strategies.
Perform routine site audits using Google Search Console, Screaming Frog, or Semrush to surface crawl errors, indexing issues, and ranking gaps.
Monitor organic search performance metrics and include SEO trends in weekly and monthly KPI reporting.
Coordinate with web and content teams to embed SEO best practices in new pages, landing pages, and content updates.
Support competitor analysis and SERP monitoring to track share of voice and flag strategic shifts in organic visibility.
Collaborate with internal teams and third-party Salesforce partners to write, test, and validate end-to-end marketing program narratives.
Troubleshoot technical issues and translate marketing strategy into clear, actionable requirements for both non-technical and technical stakeholders.
Develop and execute a defined AI learning plan to expand proficiency in AI-powered tools for faster, smarter marketing execution.

Requirements

3+ years of hands-on digital marketing experience.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Demonstrated experience managing paid search and/or paid social campaigns with measurable results.
Experience with Salesforce Marketing Cloud or an equivalent marketing automation platform.
Familiarity with Salesforce CRM or a similar CRM system.
Proficiency with Google Ads, including campaign build, optimization, and reporting.
Experience with Microsoft Advertising (Bing Ads).
Proficiency with Meta Ads Manager (Facebook & Instagram).
Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Hands-on experience with Salesforce Marketing Cloud components (Email Studio, Journey Builder, Automation Studio).
Experience with Salesforce CRM for reporting and lead management.

Technologies

Salesforce Marketing Cloud, Salesforce CRM
Google Ads, Microsoft Advertising (Bing Ads), Meta Ads Manager (Facebook & Instagram)
Google Analytics 4 (GA4), Google Tag Manager (GTM)
Jira, Google Search Console, Screaming Frog, Semrush
Email Studio, Journey Builder, Automation Studio

Work Environment

Seated at a workstation about 85 percent of the time
Standing and walking roughly 15 percent of the time
Ability to travel between plant and office locations
Occasional overtime or weekend work with short notice
Typical office environment

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Marketing Jobs in Holland, MI

Director of Integrated Marketing

Digital Marketing Specialist

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