Digital Marketing Specialist

Based in Holland, Michigan, The Stow Company- Holland Inc is seeking a Digital Marketing Specialist to own the execution of revenue-driving digital programs for key Stow brands, including EasyClosets and Inspired Closets. The role is directly accountable for weekly lead-volume targets and coordinates demand generation across paid search, paid social, marketing automation, CRM data integrity, and agency partnerships, using AI-powered tools to drive faster, smarter campaigns. This onsite role collaborates with Sales, Analytics, and external partners to transform data into growth opportunities.

Responsibilities

• Plan, execute, and optimize acquisition tactics across paid search, paid social, and emerging demand channels, covering keyword research, ad copy, bid strategy, and budget management.
• Oversee daily budgets across all demand channels to sustain consistent lead volume for each portfolio brand.
• Proactively identify performance gaps, test hypotheses, and present data-backed solutions before issues escalate.
• Support the affiliate marketing program through performance monitoring, partner approvals, and campaign optimization.
• Build, test, and deploy automated programs in Salesforce Marketing Cloud, including nurture flows, triggered sends, audience segmentation, and re-engagement campaigns.
• Maintain lead data integrity within Salesforce CRM.
• Support the Sales team with CRM tooling and processes.
• Onboard and assist new Sales team members on CRM and lead management tools.
• Own the daily, weekly, and monthly KPI dashboards, ensuring timeliness, accuracy, and clear performance commentary.
• Manage Google Analytics 4 (GA4) and Google Tag Manager (GTM) for comprehensive tracking and attribution.
• Implement and maintain tracking tags across brand properties; act as a reliable data resource for cross-functional stakeholders needing campaign data.
• Monitor performance trends across channels and proactively surface insights to the Performance Marketing Manager.
• Prepare performance summaries ahead of leadership reviews.
• Coordinate with agency partners on campaign delivery, track commitments, and flag risks early.
• Manage Jira stories from brief through QA to ensure timely, spec-compliant deliverables.
• Support the Performance Marketing Manager in agency performance alignment discussions.
• Partner with the SEO agency to support on-page and technical SEO, including metadata updates, internal linking, and content briefs aligned to target keywords.
• Conduct keyword research to identify organic opportunities for EasyClosets and Inspired Closets, informing both SEO and paid search strategies.
• Perform routine site audits using Google Search Console, Screaming Frog, or Semrush to surface crawl errors, indexing issues, and ranking gaps.
• Monitor organic search performance metrics and include SEO trends in weekly and monthly KPI reporting.
• Coordinate with web and content teams to embed SEO best practices in new pages, landing pages, and content updates.
• Support competitor analysis and SERP monitoring to track share of voice and flag strategic shifts in organic visibility.
• Collaborate with internal teams and third-party Salesforce partners to write, test, and validate end-to-end marketing program narratives.
• Troubleshoot technical issues and translate marketing strategy into clear, actionable requirements for both non-technical and technical stakeholders.
• Develop and execute a defined AI learning plan to expand proficiency in AI-powered tools for faster, smarter marketing execution.

Requirements

• 3+ years of hands-on digital marketing experience.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Demonstrated experience managing paid search and/or paid social campaigns with measurable results.
• Experience with Salesforce Marketing Cloud or an equivalent marketing automation platform.
• Familiarity with Salesforce CRM or a similar CRM system.
• Proficiency with Google Ads, including campaign build, optimization, and reporting.
• Experience with Microsoft Advertising (Bing Ads).
• Proficiency with Meta Ads Manager (Facebook & Instagram).
• Knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Hands-on experience with Salesforce Marketing Cloud components (Email Studio, Journey Builder, Automation Studio).
• Experience with Salesforce CRM for reporting and lead management.

Technologies

• Salesforce Marketing Cloud, Salesforce CRM
• Google Ads, Microsoft Advertising (Bing Ads), Meta Ads Manager (Facebook & Instagram)
• Google Analytics 4 (GA4), Google Tag Manager (GTM)
• Jira, Google Search Console, Screaming Frog, Semrush
• Email Studio, Journey Builder, Automation Studio

Work Environment

• Seated at a workstation about 85 percent of the time
• Standing and walking roughly 15 percent of the time
• Ability to travel between plant and office locations
• Occasional overtime or weekend work with short notice
• Typical office environment