Sr Conferences Marketing Specialist

Gartner is seeking a Sr Conferences Marketing Specialist to support the execution of paid conference registration campaigns at its Stamford, CT onsite location. In this role, you will help deliver against volume and revenue goals by running multi-channel marketing and digital strategies for defined client and prospect segments. You will partner with the conference marketing team and key stakeholders, using analytics and customer insights to improve audience acquisition and retention performance.

What you’ll do

• Support the Marketing Director or Senior Marketing Manager in creating and launching end-to-end marketing campaigns focused on audience acquisition revenue and retention.
• Define, execute, and manage targeted campaigns with clear deliverables and measurable commercial impact for one or more conferences.
• Manage projects that involve internal teams and external partners across conference marketing and related COEs, including concept design, campaign development, and campaign execution, ensuring timelines and quality standards are met.
• Use analytical tools to determine the strongest channel mix and utilization to achieve commercial and strategic goals and improve ROI on campaign spend.
• Review customer insights and conference wrap-ups to understand prior attendee behavior and patterns, then apply those learnings to campaign planning.
• Develop and deliver a client-facing associates content strategy so associates can communicate conference value, aligned roles, key messages, marketing milestones, and available selling tools for client and prospect engagement.
• Review, analyze, and share weekly KPI results to guide campaign optimization and keep stakeholders updated.

What you’ll bring

• 3+ years of experience in outbound and digital marketing, including direct responsibility for revenue delivery through marketing and sales channels.
• Strong project management capability.
• Experience with marketing campaign creation, lead management, and pipeline conversion.
• Data-driven and analytical approach, with Google Analytics experience as a plus.
• Collaborative communication skills and an ability to work effectively with stakeholders.
• Email marketing experience, including marketing automation such as Eloqua or a similar platform.
• Working knowledge of fundamental design principles.
• Web content creation and content management experience, with Adobe Experience Manager experience as a plus.
• Willingness for some travel.
• Process-driven, organized, and detail-oriented working style.
• Ability to work autonomously with a high level of self-reliance.
• Team-oriented mindset with strong time management.

Tools and technologies

• Google Analytics
• Eloqua
• Adobe Experience Manager

Compensation and benefits

Salary: USD 64,000 - 87,000 per year. Gartner offers world-class benefits, highly competitive compensation, and an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Additional benefits include generous PTO and a 401k match up to $7,200 per year, plus the opportunity to purchase company stock at a discount.