Part-time digital marketing role focused on paid social, local acquisition, and short-form content for a hybrid team in Sacramento, CA.

Independently plan, launch, and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager.
Create and manage local Google Ads campaigns.
Manage and optimize the Google Business Profile to support local visibility.
Create engaging short-form video content for TikTok, Instagram Reels, and Facebook, highlighting new arrivals, discounts, and store promotions.
Develop weekly marketing campaigns designed to attract customers from Sacramento and surrounding communities.
Coordinate with store staff to identify products, deals, and offers to promote.
Track and report on campaign budgets, leads, customer visits, promotional redemptions, and sales.
Deliver weekly performance reports with recommendations.

1+ year of hands-on experience with Meta Ads Manager or Google Ads, including practical knowledge of both platforms.
Experience creating and editing short-form videos.
Understanding of local business advertising and audience targeting.
Ability to analyze campaign performance, manage budgets, and adjust campaigns as needed.
Strong organizational skills and the ability to work independently.
Availability for regular in-store content creation.

Prior marketing experience with retail stores, liquidation businesses, thrift stores, or other local businesses.
Familiarity with Google Business Profile and local SEO.
Experience using Canva, CapCut, and advertising analytics tools.
Marketing, Business, or Communications students with proven advertising experience.

Links to social media accounts or videos you have created.
An example of a Meta Ads or Google Ads campaign you personally managed.
The approximate advertising budget and measurable results from that campaign.
A brief explanation of how you would attract more local shoppers to a discount retail store.

Location: Sacramento, CA (hybrid) | Job type: part time | Pay: USD 20 - 30 per hour | Experience: at least 1 year

Part-Time Digital Marketing Specialist – Social Media & Paid Advertising

Job Description