Organic Social Marketing Jobs

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1d ago

Social Media & Growth Marketing Specialist

Gummy Labs Remote 🌍 Remote

Remote

1d ago

$50k+/yr Full time Marketing Brand Management Campaign Management

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Job Description

Gummy Labs is building an organic social engine to drive measurable brand and customer acquisition results, and this role sits at the center of that effort. As the Social Media & Growth Marketing Specialist, you will develop and execute a platform-first growth strategy from the ground up, with a focus on Instagram and TikTok alongside other relevant channels.

This position combines organic social growth, performance-informed experimentation, and influencer/creator marketing. You will help shape a consistent, recognizable social presence while building community and testing what moves reach, engagement, and follower growth.

What you will do

Develop and execute an organic social growth strategy across Instagram, TikTok, and other relevant platforms
Build a consistent, recognizable social presence aligned with the brand’s identity and mission
Create creative content concepts including hooks, trends, series, and campaigns to increase reach, engagement, and followers
Track emerging trends across platforms and identify opportunities to participate authentically
Research and evaluate new and emerging platforms for potential brand growth
Produce native-feeling content for each platform rather than simply repurposing the same assets
Monitor social performance to identify what content is driving the strongest growth
Test formats, messaging, creative concepts, posting strategies, and content styles
Build and maintain an engaged community by responding to comments and engaging with relevant communities
Identify and research relevant influencers, creators, affiliates, and brand ambassadors
Manage creator relationships including outreach, communication, gifting, collaborations, and campaign coordination
Develop creator campaigns focused on awareness, authentic content, and customer acquisition
Track influencer performance and scale the creators and partnerships driving meaningful results
Turn successful creator relationships into long-term brand partnerships
Develop marketing assets that support awareness, customer acquisition, launches, promotions, and product campaigns
Collaborate with the broader marketing team on campaign concepts and creative assets
Identify opportunities to expand successful organic content into broader marketing initiatives
Analyze social and marketing performance using data and insights to continuously improve campaigns and creative
Support growth experiments and new customer acquisition strategies
Research competitors, trends, consumer behavior, and emerging opportunities in the wellness and functional beverage space
Bring new ideas and test them

Experience and skills

Experience managing or growing Instagram, TikTok, and/or other social platforms
Experience creating or coordinating social media content
Experience with influencer, creator, affiliate, or ambassador marketing
Understanding of organic social growth strategies and platform trends
Experience with performance or growth marketing
Strong understanding of social media analytics and KPIs
Strong written communication and organizational skills
Excellent creative instincts
Ability to work independently and manage multiple projects
Willingness to learn quickly and take ownership
Interest in wellness, functional foods, beverages, supplements, or functional mushrooms (major plus)
Creative, curious, driven, fresh, resourceful, entrepreneurial, dedicated
English (Required)

Tools

Instagram
TikTok

Benefits

Health benefits
Fully remote
Opportunity for advancement and increased compensation based on performance
Opportunity to help launch and shape a brand from day one
Three-month introductory/trial period
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Compensation

$50,000 per year (USD). Health benefits are included, and there are performance-based bonus opportunities.

Location

Remote

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