Regional Performance Marketing Manager

The Regional Performance Marketing Manager at Delavan Holdings will be responsible for day-to-day performance across digital and retail marketing for multiple dealership locations within a defined region. The role emphasizes paid media execution, lead generation, marketing analytics, local store alignment, ROI measurement, and close collaboration with dealership and corporate teams.

Responsibilities

• Monitor performance across paid search, paid social, display, retargeting, geo-targeted and local digital campaigns.
• Assess campaign effectiveness and identify opportunities to adjust spend, targeting, messaging, or channel mix.
• Partner with centralized marketing and media teams to recommend optimizations and incremental investments.
• Track and report key performance indicators including: VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale, and ROI.
• Convert marketing performance data into actionable recommendations for regional and dealership leadership.
• Detect underperforming campaigns and develop corrective action plans.
• Monitor marketing budgets across assigned dealership locations and track spend against regional and store-level budgets.
• Identify pacing issues, unused budget, and opportunities to reallocate spend toward higher-performing channels.
• Work directly with General Managers, sales leaders, and fixed-operations leaders to align marketing activities to business needs.
• Align marketing programs with inventory levels, sales objectives, service capacity, seasonal opportunities, and local market conditions.
• Conduct regular marketing-performance reviews with store leadership and provide recommendations.
• Manage OEM marketing requirements and ensure co-op compliance.
• Maintain accurate documentation to support co-op reimbursement and monitor campaign deadlines to keep work compliant.
• Serve as the day-to-day point of contact for marketing agencies, technology partners, and third-party vendors.
• Monitor vendor performance and hold partners accountable to agreed KPIs, deliverables, and timelines, escalating when intervention is needed.
• Monitor online reviews, CSI, and customer sentiment across assigned locations, including identifying trends using platforms such as Kenect.
• Recommend actions to improve ratings, review performance, and customer sentiment.
• Monitor store-level social activity and posting frequency.
• Track adherence to company and FTC requirements and identify stores needing additional support or corrective action.
• Coordinate regional and store-level execution within a structured campaign operating model.
• Manage multiple campaigns, locations, and deadlines simultaneously, ensuring required approvals and milestones are met on time.

Requirements

• 3+ years of experience in performance marketing, digital marketing, retail marketing, or paid media.
• Experience managing or evaluating Google Ads, paid social, display, or other digital advertising campaigns.
• Proven ability to analyze marketing KPIs and make recommendations based on performance.
• Experience managing meaningful marketing budgets.
• Strong Excel, reporting, and dashboard skills.
• Ability to work with operational leaders and explain marketing performance in practical business terms.
• Strong organizational and project-management skills.
• Comfort managing multiple locations, campaigns, priorities, and deadlines.

Technologies

• Google Ads
• Kenect

Location and Travel

This is a remote, field-based position based in La Crosse, WI. Candidates must live in or near one of the following markets: Springfield, IL; Central/Western Illinois; Madison, WI; La Crosse, WI; Hastings, MN. Applicants outside these areas will not be considered. The role requires regular travel to dealerships in the region and about one trip per month to Delavan, WI.

Strongly Preferred

• Automotive dealership marketing experience.
• RV, powersports, or other multi-location retail marketing experience.
• Experience supporting multiple stores, locations, or geographic markets.
• Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms, and digital retail metrics.
• OEM co-op or manufacturer marketing-compliance experience.
• Fixed operations/service marketing experience.
• Experience managing agencies and digital marketing vendors.

What Success Looks Like

• Store leaders clearly understand where marketing dollars go and what results are produced.
• Marketing spend shifts toward programs delivering measurable results.
• Cost per lead and customer acquisition performance improve.
• Campaigns launch accurately and on time.
• OEM co-op documentation is clean and audit-ready.
• Underperforming stores and campaigns are identified early rather than after budget is spent.
• Leadership receives clear reporting backed by recommendations, not only spreadsheets.

About the Organization

Delavan Holdings includes Kunes Auto & RV Group, which operates 39 rooftops across multiple states and OEM brands.