La Crosse, WI

Marketing Jobs in La Crosse, WI

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Today

Regional Performance Marketing Manager

Delavan Holdings La Crosse, WI 🇺🇸 Remote

La Crosse, WI

Today

Full time Manager Marketing Business Development

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Job Description

The Regional Performance Marketing Manager at Delavan Holdings will be responsible for day-to-day performance across digital and retail marketing for multiple dealership locations within a defined region. The role emphasizes paid media execution, lead generation, marketing analytics, local store alignment, ROI measurement, and close collaboration with dealership and corporate teams.

Responsibilities

Monitor performance across paid search, paid social, display, retargeting, geo-targeted and local digital campaigns.
Assess campaign effectiveness and identify opportunities to adjust spend, targeting, messaging, or channel mix.
Partner with centralized marketing and media teams to recommend optimizations and incremental investments.
Track and report key performance indicators including: VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale, and ROI.
Convert marketing performance data into actionable recommendations for regional and dealership leadership.
Detect underperforming campaigns and develop corrective action plans.
Monitor marketing budgets across assigned dealership locations and track spend against regional and store-level budgets.
Identify pacing issues, unused budget, and opportunities to reallocate spend toward higher-performing channels.
Work directly with General Managers, sales leaders, and fixed-operations leaders to align marketing activities to business needs.
Align marketing programs with inventory levels, sales objectives, service capacity, seasonal opportunities, and local market conditions.
Conduct regular marketing-performance reviews with store leadership and provide recommendations.
Manage OEM marketing requirements and ensure co-op compliance.
Maintain accurate documentation to support co-op reimbursement and monitor campaign deadlines to keep work compliant.
Serve as the day-to-day point of contact for marketing agencies, technology partners, and third-party vendors.
Monitor vendor performance and hold partners accountable to agreed KPIs, deliverables, and timelines, escalating when intervention is needed.
Monitor online reviews, CSI, and customer sentiment across assigned locations, including identifying trends using platforms such as Kenect.
Recommend actions to improve ratings, review performance, and customer sentiment.
Monitor store-level social activity and posting frequency.
Track adherence to company and FTC requirements and identify stores needing additional support or corrective action.
Coordinate regional and store-level execution within a structured campaign operating model.
Manage multiple campaigns, locations, and deadlines simultaneously, ensuring required approvals and milestones are met on time.

Requirements

3+ years of experience in performance marketing, digital marketing, retail marketing, or paid media.
Experience managing or evaluating Google Ads, paid social, display, or other digital advertising campaigns.
Proven ability to analyze marketing KPIs and make recommendations based on performance.
Experience managing meaningful marketing budgets.
Strong Excel, reporting, and dashboard skills.
Ability to work with operational leaders and explain marketing performance in practical business terms.
Strong organizational and project-management skills.
Comfort managing multiple locations, campaigns, priorities, and deadlines.

Technologies

Google Ads
Kenect

Location and Travel

This is a remote, field-based position based in La Crosse, WI. Candidates must live in or near one of the following markets: Springfield, IL; Central/Western Illinois; Madison, WI; La Crosse, WI; Hastings, MN. Applicants outside these areas will not be considered. The role requires regular travel to dealerships in the region and about one trip per month to Delavan, WI.

Strongly Preferred

Automotive dealership marketing experience.
RV, powersports, or other multi-location retail marketing experience.
Experience supporting multiple stores, locations, or geographic markets.
Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms, and digital retail metrics.
OEM co-op or manufacturer marketing-compliance experience.
Fixed operations/service marketing experience.
Experience managing agencies and digital marketing vendors.

What Success Looks Like

Store leaders clearly understand where marketing dollars go and what results are produced.
Marketing spend shifts toward programs delivering measurable results.
Cost per lead and customer acquisition performance improve.
Campaigns launch accurately and on time.
OEM co-op documentation is clean and audit-ready.
Underperforming stores and campaigns are identified early rather than after budget is spent.
Leadership receives clear reporting backed by recommendations, not only spreadsheets.

About the Organization

Delavan Holdings includes Kunes Auto & RV Group, which operates 39 rooftops across multiple states and OEM brands.

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1mo ago

Marketing Specialist / In-House Sales

La Crosse Graphics, Inc. La Crosse, WI

La Crosse, WI

1mo ago Closed

Full time Manager Marketing Business Development

This position is no longer accepting applications (closed Sep 28, 2026).

Job Description

La Crosse Graphics, Inc. is hiring a full-time Marketing Specialist / In-House Sales professional in La Crosse, WI for an onsite, in-person role. This position supports growth by strengthening marketing strategies and analytics, helping bring in new customers, and collaborating with the sales organization on campaign planning and content.

In this role, you will help execute marketing initiatives across channels, maintain current web and social presence, and use research to identify trends and technology that can improve outreach. You will also assist in-house sales and coordinate with the sales and preflight teams to develop campaigns that serve both new prospects and existing customers.

Responsibilities

Implement marketing strategies to promote the company’s products and services
Conduct marketing research to identify trends and potential areas for growth
Provide ongoing updates to the company website and social media platforms
Report on industry trends to support decision-making
Research new technology relevant to marketing efforts
Work closely with the sales and preflight teams to create marketing campaigns and content for new and current customers
Be able to work in an office setting and communicate with customers via phone and video calls

Requirements

A degree in marketing or a business-related field, or 3 years of experience in marketing or sales-related fields
An understanding of marketing principles
Proficiency using marketing social media platforms

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off

Job type: Full-time
Work location: In person
Minimum experience: 3 years

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Marketing Jobs in La Crosse, WI

Regional Performance Marketing Manager

Marketing Specialist / In-House Sales

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