Marketing Specialist / In-House Sales

La Crosse Graphics, Inc. is hiring a full-time Marketing Specialist / In-House Sales professional in La Crosse, WI for an onsite, in-person role. This position supports growth by strengthening marketing strategies and analytics, helping bring in new customers, and collaborating with the sales organization on campaign planning and content.

In this role, you will help execute marketing initiatives across channels, maintain current web and social presence, and use research to identify trends and technology that can improve outreach. You will also assist in-house sales and coordinate with the sales and preflight teams to develop campaigns that serve both new prospects and existing customers.

Responsibilities

• Implement marketing strategies to promote the company’s products and services
• Conduct marketing research to identify trends and potential areas for growth
• Provide ongoing updates to the company website and social media platforms
• Report on industry trends to support decision-making
• Research new technology relevant to marketing efforts
• Work closely with the sales and preflight teams to create marketing campaigns and content for new and current customers
• Be able to work in an office setting and communicate with customers via phone and video calls

Requirements

• A degree in marketing or a business-related field, or 3 years of experience in marketing or sales-related fields
• An understanding of marketing principles
• Proficiency using marketing social media platforms

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Job type: Full-time
Work location: In person
Minimum experience: 3 years