Marketing Manager, Social Media

TEAM TOGO LLC is hiring a full-time Marketing Manager, Social Media for a remote role based in Lexington, KY. Reporting to the VP of Marketing, you will lead PetVet365’s organic social presence, build content and campaigns, and support hospital teams with local marketing efforts, community engagement, and online reputation care.

This position balances brand consistency with local hospital personality. Expect roughly 20–25% travel to visit hospitals, attend community events, and participate in team meetings.

What you’ll do

• Model and reinforce the PetVet365 Purpose, Mission, and Vision across your work and team.
• Develop and manage content calendars for PetVet365’s brand social channels, coordinating a consistent approach across hospital accounts.
• Write, create, schedule, and publish social content that matches the brand voice and resonates with pet parents.
• Monitor comments and messages, respond appropriately, and coordinate with hospital teams when local or medical input is needed.
• Create practical social media guidelines and help hospital teams apply them consistently.
• Track platform trends and identify content and campaign opportunities aligned to brand and audience.
• Build social campaigns designed to encourage interaction, feature pet-parent experiences, and strengthen connections to local hospitals.
• Design graphics, templates, and marketing materials using Canva and/or Adobe InDesign.
• Transform hospital photos, videos, and stories into engaging content.
• Support campaigns tied to wellness care, VIP Plans, hospital openings, community events, and other marketing priorities.
• Maintain a consistent visual identity while allowing each hospital’s local connections to show through.
• Coordinate photography and video needs, and capture and edit content when skills and opportunities allow.
• Monitor and respond to online reviews in partnership with hospital teams using a warm, thoughtful voice that reflects PetVet365’s commitment to pets and pet parents.
• Coordinate with hospital leaders to understand concerns and escalate sensitive issues for follow-up.
• Help hospitals encourage client reviews and share feedback trends to improve the client experience.
• Act as a day-to-day contact for hospital marketing requests, clarifying needs, managing priorities, and communicating timelines.
• Create and adapt materials including flyers, event promotions, social posts, and other local campaign assets.
• Partner with the Field Marketing Coordinator to promote community outreach and events through social content and supporting materials.
• Help hospital teams identify useful stories and gather content without adding unnecessary complexity to their workflow.
• Develop reusable templates and resources to make local marketing easier, faster, and more consistent.
• Organize creative assets so hospital teams can quickly find and use approved materials.
• Track social performance, including engagement, reach, audience growth, and traffic.
• Share actionable insights and apply results to strengthen content and campaigns.
• Test new approaches and recommend improvements to deepen connection with local pet parents.

What you’ll need

• 3+ years of relevant experience in social media, marketing, or content creation.
• Experience managing organic social channels and building engagement-focused campaigns.
• A portfolio that demonstrates social content, branded graphics, and campaign work.
• Strong writing and editing skills, with the ability to keep information clear, approachable, and engaging.
• Demonstrated graphic design skills using Canva and/or Adobe InDesign.
• A results-oriented mindset that connects content and campaigns to goals, uses data to guide decisions, and improves performance over time.
• Strong project management skills, including balancing planned campaigns with incoming requests.
• Collaborative, service-minded approach and comfort working with teams across multiple locations.
• Familiarity with social publishing, community management, and analytics tools.
• Ability to work independently in a remote environment and carry projects through completion.

Helpful experience

• Photography, video production, and short-form video editing.
• Experience supporting a multi-location business or locally owned teams.
• Experience in veterinary medicine, pet care, healthcare, or consumer services.
• Experience developing templates and enabling others to create content within brand guidelines.

Compensation and location

• Salary: $80,000 to $100,000 per year, plus bonus potential
• Location: Remote preferred (East Coast Time Zone)

Benefits

• Medical with two plan options, including an HSA-eligible plan with company contribution
• 401(k) with Company Match
• Short-Term Disability (income protection, fully covered by the company)
• Life Insurance
• Bonus potential
• PTO & Paid Holidays
• Fully Remote
• Paid Maternity Leave
• Employee Assistance Program (EAP)
• Professional Development Budget
• Dental, Vision, Long-Term Disability, and additional voluntary benefits

Travel and physical requirements

• Travel: Approximately 20–25% to hospitals, community events, and team meetings
• Prolonged periods of sitting at a desk and working on a computer
• Ability to communicate effectively with others online or telephonically
• Must be able to lift 15 pounds at times
• Ability to stand and move for extended periods during hospital visits, photo and video shoots, and community events
• Ability to work in veterinary hospital environments, with potential exposure to animals, animal dander, and noise