Regional Marketing Associate

The Regional Marketing Associate for the Midwest Region is a hybrid, field-based position supporting a portfolio of approximately 12 veterinary hospitals. The role focuses on turning marketing strategy into local execution through campaign implementation, community engagement, client experience improvements, reputation support, and performance measurement to drive growth.

Role Scope

• Act as a regional marketing partner for approximately 12 priority hospitals.
• Translate annual and quarterly marketing priorities into local, actionable plans.
• Implement enterprise, regional, and local marketing campaigns across assigned hospitals.
• Provide hands-on support for key growth initiatives, including client service, client acquisition, client retention, online booking, forward booking, reputation, referrals, and related programs.

Key Responsibilities

• Build strong relationships with hospital and Operations leaders and understand local business needs, market conditions, and growth opportunities.
• Review performance regularly and proactively identify hospitals or opportunities requiring additional marketing support.
• Execute local marketing activities directly while partnering with specialized Marketing team members for additional channel support.
• Ensure programs and campaigns are launched accurately, on time, with strong hospital engagement.
• Identify and develop local partnerships, sponsorships, events, and community outreach opportunities.
• Coordinate event participation, outreach materials, promotions, and local activations.
• Support local content opportunities, including social media, Google Business Profile, photos, videos, new services, and new DVM announcements.
• Review client feedback, reputation trends, and available sentiment data to guide improvements.
• Identify opportunities to improve client experience, satisfaction, retention, and reputation.
• Partner with hospital and Operations leadership to implement appropriate marketing and communication solutions.
• Monitor key business and marketing performance indicators across assigned hospitals; identify trends, gaps, and opportunities, then recommend actions.
• Share field learnings, market insights, competitive activity, and successful programs with the broader Marketing Team.
• Help identify successful local strategies that can be replicated across other hospitals.

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
• 2–4 years of experience in field marketing, regional marketing, local marketing, or a related role.
• Strong project management, organization, and follow-through skills.
• Comfort using data and KPIs to identify opportunities and guide marketing decisions.
• Strong relationship-building and communication skills.
• Hands-on, solution-oriented mindset with willingness to execute.
• Comfort working directly with frontline teams, clients, and community partners.
• Valid driver's license and ability to travel regularly throughout assigned Midwest markets.

Preferred Experience

• Experience supporting multiple locations or markets.
• Experience with community marketing, events, partnerships, social media, or local marketing.
• Veterinary, healthcare, retail, or multi-location service experience.

Tools & Technologies

• Canva
• Monday.com
• CRM/email platforms
• Social media
• Marketing analytics tools
• Google Business Profile

Work Location & Schedule

• Hybrid / Field-Based: Must reside in the Minneapolis / St. Paul region.
• This is a hybrid field and remote position requiring regular in-person presence at assigned hospitals and travel throughout the Midwest region.
• Your portfolio will generally include approximately 12 priority locations at a time.
• Assignments may change quarterly based on business needs and where dedicated Marketing support can create the greatest impact.

Reporting & Employment Details

• Department: Marketing
• Reports to: Senior Marketing Manager
• Job Type: Full-Time | Exempt
• Salary Range: $60,000 to $70,000 per year

Benefits

• 401(k) + matching
• Health, Dental, and Vision insurance
• Flexible spending account or Health savings account
• Life insurance
• Paid time off
• Employee Assistance Program (EAP)
• Employee veterinary care discount
• Flexible Hybrid work schedule
• Professional development assistance
• Veterinary medical benefits for pets at hospitals in the Lakefield family

What Success Looks Like

• Hospitals view you as a trusted, proactive Marketing partner rather than a resource provider.
• Marketing strategy is translated into local execution, with opportunities identified early and initiatives completed through the finish line.
• Performance insights are used to continuously improve results.
• Hospitals increase visibility in their communities, strengthen client experience, and support sustainable growth.