Regional Marketing Strategist

KETTLER is hiring a Regional Marketing Strategist to develop, implement, and manage marketing campaigns for an assigned portfolio under the direction of the Vice President, Marketing. This role is remote, supporting the Seattle, WA or Denver, CO region, with occasional visits to the McLean, VA Corporate Office and other regional locations as needed.

In this position, you will translate local market insights into actionable marketing plans, oversee the creation of marketing communications and online materials, and use analytics to improve lead capture, traffic, and campaign performance across communities.

Responsibilities

• Develop and review marketing and media plans, campaigns, budgets, and strategies for an assigned portfolio
• Partner with operations teams to analyze local market trends and provide strategic marketing recommendations
• Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and portfolio report materials
• Improve the quality of strategic thinking, creative direction, and technology usage to support growth and cost savings goals
• Use analytics data to recommend ways to increase presence and capture leads, coordinating with internal teams to implement updates
• Track, monitor, and report on lead sources, traffic, and overall campaign effectiveness
• Stay current on competition and real estate marketing trends
• Coordinate with Regional Managers and Property Managers to monitor community marketing initiatives against the strategic plan and adjust to maximize traffic
• Travel to designated sub-markets for in-person marketing assessments and consultation as required
• Maintain strong working knowledge of online marketing channels

Requirements

• Bachelor’s degree strongly preferred
• Minimum of 3 years of experience in property management or marketing is required
• Experience leading a team or broad marketing initiatives/projects is highly preferred
• Strong writing skills to communicate the brand message effectively
• Data analysis skills to extract value from reporting tools
• Ability to organize, prioritize, and manage projects and tasks across multiple departments
• Proven success crafting and implementing innovative ideas and concepts
• Excellent communication skills
• Valid driver’s license and transportation
• Role is 100% remote, with potential visits to a local property site

Compensation

• $105,000 - $125,000 per year (pay rate)
• $100k - $125k plus an annual bonus target of 10% (overall compensation range)

Benefits

• 401(k)
• 401(k) retirement plan with company match
• Dental insurance
• Health insurance
• Vision insurance
• Life Insurance
• Prescription coverage
• Health, Dental, Vision insurance; Life Insurance; Prescription coverage
• Tax-Advantaged Spending Accounts (HSA or FSA)
• Employee discount
• Flexible schedule
• Parental leave
• Tuition reimbursement
• Paid Time Off

Location: Remote in the Seattle, WA or Denver, CO region. Occasional visits to the McLean, VA Corporate Office and other regional areas may be required.