Flexible part-time role for a dog-loving team at Barkwells - The Dog Lovers' Vacation Retreat in Mills River, NC (hybrid). You’ll own the brand’s content engine across social, video, blog, and email, with 16–24 hours/week and $22–$26/hour. Expect mostly remote work, regular on-site shoots on property, and a studio built around a beautiful mountain setting.

What you’ll be doing

Own the social strategy that grows awareness of Barkwells and shows what a stay actually feels like.
Publish at least 3 creative posts per week across Instagram, Facebook and other channels as they fit.
Shoot and edit original video on property and around the area, with locally shot footage prioritized.
Use AI tools to move faster and stay creative (ideas, editing, captions, and graphics).
Engage with the community and monitor what’s working.
Publish 1 value-driven post per week for dog owners, such as dog-friendly hikes and breweries, travel tips, seasonal safety, gear, and more.
Write with search in mind while weaving in the Barkwells experience naturally.
Create a monthly email guests look forward to opening.
Ensure each email includes remaining Barkwells availability for the coming month, upcoming events in the Asheville–Hendersonville area, and a key feature of the Barkwells experience.
Manage the email list and report on opens, clicks, and bookings.
Bonus opportunity: If you know Meta Ads and Ads Manager, you can build and manage 13 campaigns that drive awareness and bookings for specific seasons, with reporting on results.

What you’ll bring

1–3+ years of hands-on social media or content marketing experience (professional, freelance, or a strong personal or school portfolio).
A portfolio demonstrating short-form video you shot and edited yourself.
A warm, engaging writing style for blogs, captions, and email.
Comfort with tools including Canva, CapCut or Adobe Premiere, Hubspot, Meta Ads Manager, and AI creative tools.
Self-motivation and strong organization, including planning your own content calendar and meeting deadlines without chasing.
Love of dogs (you’ll be filming them frequently).
Ability to live within driving distance of Mills River for regular on-site shoots.

Technologies you’ll use

Instagram, Facebook
Canva, CapCut, Adobe Premiere
Hubspot
Meta Ads Manager
AI creative tools

Benefits and perks

Employee discount
Paid time off

Why Barkwells

Real ownership: help shape the voice of a beloved, twenty-year brand while working directly with the owner.
Flexible schedule and mostly remote work, with a mountain property setting for content creation.
Portfolio-building work tied to measurable results.
Plenty of time with happy dogs.
2 bonuses per year dependent on performance.

Bonus points

Meta Ads Manager experience with booking or sales results
Hospitality or travel marketing experience
Drone footage experience
Knowledge of the WNC event scene

How to apply

Send your resume, links to your portfolio (include at least 2 videos you made), and a short note about why Barkwells. Applicants who include a sample Instagram post or Reel concept for Barkwells will be prioritized.

Application questions

Are you willing to share your creative portfolio?
List the digital marketing and creative tools you have experience using.
Are you comfortable working with Dogs?
Have you worked with Meta Ads Manager?

Marketing Specialist

Job Description