Marketing Strategist

The Marketing Strategist at Acadia Healthcare is a 100% remote role with both internal and external responsibilities. You will help optimize, recommend, and execute marketing strategies that support awareness, growth, and business objectives across Acadia and its brands, working closely with marketing, leadership, and facility teams.

Based in Franklin, TN, the role focuses on facility- and service-line marketing initiatives, including campaigns and digital efforts, with a strong emphasis on coordination, continuous improvement, and timely delivery.

Responsibilities

• Optimize existing marketing strategies at the facility and service-line levels.
• Develop and optimize new marketing strategies aligned to facility and service-line goals.
• Provide ongoing marketing recommendations that align with facility and service-line objectives.
• Develop and execute comprehensive marketing campaigns tied to facility and service-line goals.
• Create recommendations and solutions, meet timelines, and communicate effectively.
• Communicate and coordinate on tasks and projects with all audiences, both internally and externally.
• Execute internal and external marketing tasks to support service-line goals.
• Provide internal and external updates, guidance, and training for marketing efforts.
• Drive quality improvement by identifying issues and opportunities and applying learnings.
• Collaborate on digital marketing initiatives, pivot quickly when priorities shift, and manage multiple priorities.
• Facilitate staff training related to marketing efforts and execution.
• Oversee internal processes and/or focus areas for appropriate facilities and service lines.

Requirements

• Bachelor’s Degree in marketing or related field.
• 3+ years of experience in a marketing coordinator, account management, or customer service type role.
• 3+ years working with complex data analysis and strategy optimization.
• 3+ years experience creating and executing marketing strategies.
• 3+ years experience managing traditional or digital marketing campaigns.
• 1–3 years experience in social media management, including content creation.
• Self-motivated with strong organizational skills and attention to detail.
• Flexibility and willingness to identify, learn, and use new and changing technologies.
• Ability to manage multiple tasks and projects within inflexible time frames.
• Ability to adapt to frequent priority changes.
• Ability to formally and informally present to small and large audiences.
• Professional handling of sensitive, proprietary data while maintaining confidentiality.
• Ability to work within organizational policies, procedures, and practices.
• Strong written and verbal communication skills across internal and external audiences.
• Proficiency in Microsoft Office.
• English proficiency to communicate and present complex concepts.
• Ability to perform essential functions with or without reasonable accommodation.
• Ability to sit and stand intermittently for 8 to 10 hours per day.
• Maintain regular and predictable attendance.
• Ability to speak to a medium-sized audience with and without a microphone.
• Ability to use standard office equipment, including the telephone and computer keyboard.
• Ability to work under pressure with near 100% accuracy while meeting inflexible deadlines.
• Ability to maintain composure in high-pressure or urgent situations.
• Travel up to 10% of the time, including flying and driving rental cars.
• To accommodate travel, ability to transport own suitcases and a computer estimated at 25 pounds.

Technologies

• Microsoft Office
• WordPress

Benefits

• Competitive base salary commensurate with experience.
• Comprehensive Medical, Dental, and Vision Insurance.
• 401(k) Plan with Company Match.
• Paid Time Off (PTO) and recognized holidays.
• Company-paid Basic Life and AD&D Insurance.
• Employee Assistance Program (EAP) and mental wellness resources.
• Opportunities for professional growth and advancement within Acadia’s nationwide network.

Compensation & Benefits

Acadia Healthcare values your expertise and dedication and invests in your success.

Work Conditions / Hours

• Normal hours: 8 a.m. – 5 p.m., Monday–Friday.
• Schedules may vary based on business necessity.
• Availability outside of normal business hours is required.
• Typical office working conditions.

Recommended Education / Experience / Skill Requirements

• WordPress or similar CMS platform.
• 1–3 years experience in Paid Search, SEM, and Paid Social advertising.
• 1–3 years experience in email marketing.