Content Strategy Marketing Jobs

1 job found

1d ago

Social Marketing & Content Strategy Associate

Ralph Lauren New York, NY

New York, NY

1d ago

$62k - $96k/yr Full time Marketing Brand Management Campaign Management

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Job Description

The Social Marketing & Content Strategy Associate will shape and execute Polo-focused social content strategy across Ralph Lauren’s digital ecosystem.

Responsibilities

Develop expertise across Ralph Lauren owned and social channels, including user behavior, user journeys, platform evolution, and platform-native content opportunities, to reach and engage existing and new audiences across the network with a specific focus on Polo category growth
Support development of content marketing strategies to drive audience acquisition, follower growth, engagement, and brand awareness
Contribute to innovative, brand-elevating content supporting key strategic initiatives across owned, earned, paid, and shared channels
Help identify content types needed for seasonal and product storytelling and marketing campaigns aligned with Ralph Lauren brand, marketing, and business objectives
Support storytelling and publishing cadences that drive audience growth, platform-native content execution, and key initiatives across owned, earned, paid, and shared channels
Partner cross-functionally with brand, design, paid media, regional, and production teams to ensure content strategies are aligned and executed effectively
Collaborate with design on seasonal storytelling and digital content needs, including approvals, sharing results, and identifying opportunities for optimization
Support quality control, brand elevation, and final production of digital content in partnership with regional teams
Support KPI development, collect results, analyze performance, and translate insights into actionable recommendations to guide future content strategies and executions
Help evolve social content best practices, workflows, and tools to improve consistency, efficiency, and effectiveness across the social team
Monitor platform trends, audience behavior, competitive activity, and emerging technologies to identify opportunities for growth, innovation, and platform-native storytelling

Requirements

Relevant experience in social media, digital marketing, content strategy, or related brand or content roles
Strong understanding of social media platforms, platform-native storytelling, audience behaviors, and evolving digital trends
Ability to build productive relationships with key partners, positively influence decisions, and drive actions that improve content effectiveness and the audience experience
Digital curiosity and a passion for learning about new and rapidly evolving platforms
Ability to partner effectively with stakeholders at different levels
Strong attention to detail with exemplary analytical capabilities
Ability, willingness, and passion for serving as an advocate for customers
Understanding of social KPIs, brand objectives, ROI, and performance metrics
Demonstrated critical-thinking skills and ability to make sound business decisions
Collaborative team player who can work proactively across business divisions and drive results
Flexibility to adapt to changing situations and juggle priorities

Role Overview

Shape and execute social content strategy across Ralph Lauren’s digital ecosystem with a dedicated focus on Polo
Translate seasonal, product, and brand priorities into platform-native content strategies to support category-level storytelling, audience growth, engagement, and purchase intent
Collaborate with stakeholders across brand, creative, paid media, and regional teams to deliver a consistent global social plan
Use performance insights to create actionable recommendations that inform future strategy
Apply social media best practices and platform-native storytelling knowledge, including awareness of the competitive landscape across luxury, fashion, and lifestyle brands on social media

Location & Salary

Location: New York, New York, United States (onsite)
Salary: USD 62,000 - 95,935 per year

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