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Regions

Marketing Content Strategist

Regions
Birmingham, AL $89k - $117k/yr Full time Posted 9d ago
Manager Marketing Campaign Management Channel Management Communications Content Marketing Content Strategy Cross-Functional Email Marketing Management Marketing Analytics Marketing Collateral Marketing Materials Marketing Strategy Program Management Project Management Reporting and Analytics Social Media
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Job Description

Take ownership of audience-focused content strategy in a role built around performance, compliance, and real business impact. This onsite position in Birmingham, AL supports marketing programs across multiple channels, helping drive engagement while meeting legal and internal audit standards. You will partner with strategy, analytics, and campaign operations teams to strengthen messaging for growth and retention. Pay range: $88,825 to $117,470 per year, with eligibility for an annual discretionary bonus plan.

Benefits that support your life outside work

  • Paid vacation and sick time
  • 401(k) with company match
  • Medical, dental, and vision benefits
  • Disability benefits
  • Health Savings Account (HSA)
  • Flexible Spending Account (FSA)
  • Life insurance
  • Parental leave
  • Employee Assistance Program
  • Associate Volunteer Program

What you will do

  • Manage marketing programs that support business units and/or products across multiple channels
  • Develop channel strategies across traditional media, digital/social, email, mail, and one-to-one personalization
  • Build content strategies to target audience segments across Print, Email, Digital, and Regions.com
  • Manage localized customer notifications, including required communications related to branch closures
  • Ensure content aligns with channel and content strategies to support growing quality households, growing wallet share, and retaining customer relationships
  • Develop new content and optimize existing content
  • Follow the Marketing Process to meet Legal, Compliance, and internal audit standards
  • Apply understanding of the CAN-SPAM Act and UDAAP (unfair, deceptive, or abusive acts or practices), along with multiple regulations, when developing programs and content
  • Use marketing performance and analytics to adapt messaging and channel selections based on performance metrics
  • Serve as a partner to Marketing Strategists, Analytics, and Campaign Operations
  • Collaborate with Finance, Digital Banking, Legal, and Compliance

What you bring

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, plus five (5) years of marketing experience
  • OR a High School Diploma or GED with nine (9) years of direct marketing experience
  • Preference: five (5) years of experience in digital or retail marketing

Skills and working style

  • Ability to research and analyze data to derive facts
  • Team-oriented collaboration when applicable
  • Capacity to work under pressure and meet deadlines
  • Demonstrated leadership, project management, and strong decision-making
  • Strong interpersonal, verbal, and written communication skills with strong organization
  • Strong work ethic and self-motivation

Tools you will use

  • Microsoft Office: Excel, Word, PowerPoint, Outlook

Compensation and application details

Pay ranges are job specific and serve as a point-of-market reference. Individual pay may vary based on experience, skills, knowledge, contribution, location, and performance in the role. Pay range targets include a minimum of $88,825 and a median of $117,470.

Applications are accepted electronically through the Regions career site for a minimum of five business days from the date posted. Higher-volume postings may remain active longer and may close at any time at the company’s discretion.

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