Social Marketing & Content Strategy Associate

The Social Marketing & Content Strategy Associate will shape and execute Polo-focused social content strategy across Ralph Lauren’s digital ecosystem.

Responsibilities

• Develop expertise across Ralph Lauren owned and social channels, including user behavior, user journeys, platform evolution, and platform-native content opportunities, to reach and engage existing and new audiences across the network with a specific focus on Polo category growth
• Support development of content marketing strategies to drive audience acquisition, follower growth, engagement, and brand awareness
• Contribute to innovative, brand-elevating content supporting key strategic initiatives across owned, earned, paid, and shared channels
• Help identify content types needed for seasonal and product storytelling and marketing campaigns aligned with Ralph Lauren brand, marketing, and business objectives
• Support storytelling and publishing cadences that drive audience growth, platform-native content execution, and key initiatives across owned, earned, paid, and shared channels
• Partner cross-functionally with brand, design, paid media, regional, and production teams to ensure content strategies are aligned and executed effectively
• Collaborate with design on seasonal storytelling and digital content needs, including approvals, sharing results, and identifying opportunities for optimization
• Support quality control, brand elevation, and final production of digital content in partnership with regional teams
• Support KPI development, collect results, analyze performance, and translate insights into actionable recommendations to guide future content strategies and executions
• Help evolve social content best practices, workflows, and tools to improve consistency, efficiency, and effectiveness across the social team
• Monitor platform trends, audience behavior, competitive activity, and emerging technologies to identify opportunities for growth, innovation, and platform-native storytelling

Requirements

• Relevant experience in social media, digital marketing, content strategy, or related brand or content roles
• Strong understanding of social media platforms, platform-native storytelling, audience behaviors, and evolving digital trends
• Ability to build productive relationships with key partners, positively influence decisions, and drive actions that improve content effectiveness and the audience experience
• Digital curiosity and a passion for learning about new and rapidly evolving platforms
• Ability to partner effectively with stakeholders at different levels
• Strong attention to detail with exemplary analytical capabilities
• Ability, willingness, and passion for serving as an advocate for customers
• Understanding of social KPIs, brand objectives, ROI, and performance metrics
• Demonstrated critical-thinking skills and ability to make sound business decisions
• Collaborative team player who can work proactively across business divisions and drive results
• Flexibility to adapt to changing situations and juggle priorities

Role Overview

• Shape and execute social content strategy across Ralph Lauren’s digital ecosystem with a dedicated focus on Polo
• Translate seasonal, product, and brand priorities into platform-native content strategies to support category-level storytelling, audience growth, engagement, and purchase intent
• Collaborate with stakeholders across brand, creative, paid media, and regional teams to deliver a consistent global social plan
• Use performance insights to create actionable recommendations that inform future strategy
• Apply social media best practices and platform-native storytelling knowledge, including awareness of the competitive landscape across luxury, fashion, and lifestyle brands on social media

Location & Salary

• Location: New York, New York, United States (onsite)
• Salary: USD 62,000 - 95,935 per year