Marketing Strategist

Mark-Taylor Residential is seeking a Marketing Strategist to support its corporate office in Scottsdale, AZ in an onsite role. You will serve as the primary marketing partner for a portfolio of communities, developing customized strategies that help drive leasing, occupancy, and revenue outcomes.

This position blends strategy, performance analysis, and hands-on digital execution, with a strong focus on aligning marketing efforts to community goals, market conditions, and measurable business results.

What You’ll Do

• Act as the primary marketing partner for a portfolio of communities, creating tailored marketing strategies to support leasing, occupancy, and revenue goals.
• Collaborate with operations, leasing, and leadership teams to align marketing initiatives with community priorities and market conditions.
• Develop and present marketing reports, performance analyses, and recommendations to ownership groups, operational leaders, and internal stakeholders.
• Analyze marketing performance data, including traffic sources, lead conversion metrics, competitive trends, and return on investment, to guide strategic decisions.
• Manage community digital presence by ensuring website content, online listings, advertising assets, and brand messaging stay accurate, consistent, and effective.
• Spot opportunities to improve campaigns and channels through performance analysis, onsite team feedback, and ongoing optimization of messaging, audience targeting, and budget allocation.
• Oversee marketing budgets and advertising spend to maximize results and use resources efficiently.
• Manage relationships with third-party vendors, agencies, and advertising partners, ensuring deliverables are completed on time, within budget, and aligned to business objectives.
• Coordinate and execute promotional campaigns, resident engagement initiatives, and brand awareness efforts that improve community performance.
• Support internal communication initiatives and cross-functional projects to strengthen organizational alignment and engagement.
• Ensure projects, campaigns, and deliverables are completed accurately, efficiently, and within established timelines.
• Continuously evaluate marketing processes and workflows to improve efficiency, scalability, and overall effectiveness.
• Monitor industry trends, competitive activity, consumer behavior, and emerging technologies to recommend innovative marketing solutions.
• Manage and optimize digital marketing campaigns, including paid search, Performance Max (PMax), display advertising, social media advertising, and remarketing initiatives (at least one year of hands-on experience preferred).

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (preferred).
• 1-3+ years of experience in marketing account management, digital marketing, or a related field.
• Demonstrated experience managing and optimizing digital marketing campaigns, including SEO, SEM, display advertising, social media advertising, and remarketing initiatives (at least one year of hands-on experience preferred).
• Strong analytical skills to interpret data, identify trends, and develop actionable recommendations.
• Proven track record creating and executing marketing strategies that produce measurable business results.
• Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
• Strong knowledge of digital marketing platforms, website analytics tools, and reporting systems.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong organizational skills with exceptional attention to detail and project management capabilities.
• Multifamily, real estate, hospitality, agency, or client-facing marketing experience preferred.
• Familiarity with AI tools and interest in applying technologies to marketing.
• Experience building or customizing AI tools, such as custom ChatGPT, Claude Skills, or automated workflows is preferred.

Technologies

• SEO
• SEM
• Performance Max (PMax)
• Paid search
• Display advertising
• Social media advertising
• Remarketing
• AI tools
• Custom ChatGPT
• Claude Skills
• Automated workflows
• Website analytics tools
• Reporting systems

Benefits

• Employee rent discounts.*
• Access to all Mark-Taylor amenities.
• Employee appreciation events.
• Opportunities for career growth.
• 401(k) with robust company match.**
• Paid time off, sick time, holidays, and volunteer time.**
• Comprehensive Medical, Dental, and Vision benefits.**