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Marketing Web Developer

eCommission Financial Services, Inc. Austin, TX

Austin, TX

Today

Full time Marketing Analytics Application Support

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Job Description

eCommission Financial Services, Inc. is hiring a marketing web developer to own website health, conversion tracking, and campaign execution from staging through production.

Responsibilities

Code and maintain website pages hands-on in a PHP environment, including HTML, CSS, and JavaScript
Create reusable page templates so marketing can launch campaign, landing, and content pages in days
Keep the codebase clean and consistent using shared components, a sensible file structure, and version control
Own the staging-to-production workflow, including QA across devices and browsers prior to launch
Own tracking infrastructure end to end, including Google Tag Manager, GA4, conversion tracking, call tracking, and pixel management for paid channels
Ensure accurate tracking for form fills, signups, and funnel steps, tied back to source so funded-advance reporting reflects real performance
Maintain clean data flow between the website, CRM, and marketing reporting, including lead routing and attribution
Audit tracking regularly and resolve gaps before they impact reporting
Install and maintain HubSpot tracking code across the site, aligned with Google Tag Manager and cookie consent requirements
Build and embed HubSpot forms, CTAs, pop-ups, and chat with brand styling; include hidden fields for source, campaign, and page context
Connect website forms and the signup funnel to HubSpot using Forms and CRM APIs so leads land in the correct pipeline with complete properties
Own HubSpot data mapping including contact properties, lifecycle stages, lead routing rules, and deduplication
Build coded HubSpot templates and modules in HubL for emails and any landing pages hosted in HubSpot, aligned with main-site templates
Set up behavioral events and webhooks to trigger HubSpot workflows, with QA before release
Support HubSpot implementation via testing, migration of existing forms and tracking, and QA of all website-touching elements
Monitor and improve how eCommission and Symba appear in AI-generated answers across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews
Structure site content, schema markup, and FAQs so AI systems cite the brand accurately for commission advances and agent financial tools
Track AI-driven referral traffic and brand mentions, and report visibility trends versus competitors
Own organic search performance: keyword strategy, on-page optimization, technical SEO, internal linking, and site architecture
Manage technical health: crawlability, indexation, sitemaps, redirects, page speed, and Core Web Vitals
Partner with content owners to prioritize pages and topics by keyword opportunity and business value for agent and broker audiences
Run regular SEO audits and own the fix list through completion
Design, code, test, and maintain landing pages for paid media, partner programs, and email campaigns using templates you create
Run continuous A/B testing on headlines, forms, offers, and page layouts; document what wins
Improve conversion rates across the signup funnel using real user behavior data such as heatmaps and session recordings
Maintain brand consistency between ad messaging and landing page content
Own CMS responsibilities: manage the content management system, publish and update pages, and keep page inventory current
Monitor site reliability including uptime, performance, SSL, and security basics; coordinate with developers or agencies when issues arise
Support compliance and accessibility by working with legal and compliance to keep disclosures and state-specific language accurate, and progress toward WCAG accessibility standards
Manage vendors and agencies, including web developers, SEO tools, and testing platforms, ensuring delivery against deliverables
Deliver a monthly website performance report covering traffic, conversions, SEO rankings, AI visibility, and test results with recommendations
Support campaigns by building web pages and forms for product launches, partner co-marketing, events, and seasonal campaigns against marketing deadlines
Maintain a prioritized website roadmap backlog and manage improvements based on business impact

Requirements

3+ years of hands-on web development with strong PHP, HTML, CSS, and JavaScript; able to walk through code and pages built
Experience building and maintaining reusable page templates in a PHP-based site or CMS (custom PHP, WordPress, or similar)
Comfortable with version control, staging environments, and safe production deployments
Working knowledge of Google Tag Manager and GA4, including implementing tracking on a live site
Working knowledge of technical SEO fundamentals: crawlability, indexation, redirects, page speed, and structured data
Experience running A/B tests and CRO on a live site, with results you can explain
Experience integrating a website with a CRM or marketing automation platform via embedded scripts, forms, and APIs
Experience working with a marketing team to build pages and tools for campaigns, not product features

Technologies

PHP, HTML, CSS, JavaScript
Google Tag Manager, GA4
HubSpot, HubL
Forms and CRM APIs
ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews
Schema markup
WCAG

Benefits

Incredibly Supportive Culture
Paid Time Off
Paid Holidays
Health Insurance: Medical, Dental, Vision
Employer paid LTD, STD & Basic Life Insurance
Retirement Plan with Matching Contribution
Tenure Based Rewards
In-office & Offsite Events

Preferred

Track record of SEO results beyond technical fundamentals, including keyword strategy and content optimization
Familiarity with AI visibility or generative engine optimization tools and tactics
Experience in real estate, fintech, or another regulated industry where compliance shapes what a website can say
Direct HubSpot experience: CMS Hub, HubL templates, Forms and CRM APIs, workflows, or a HubSpot developer certification
Experience with heatmap and session recording tools such as Hotjar or Microsoft Clarity

Work authorization requirement

Employment eligibility verification will be required
Candidates must be authorized to work in the United States without current or future employer sponsorship

Job type and location

Full-time
Hybrid remote in Austin, TX 78738
Onsite location listed: Austin, TX

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