Marketing Web Developer

eCommission Financial Services, Inc. is hiring a marketing web developer to own website health, conversion tracking, and campaign execution from staging through production.

Responsibilities

• Code and maintain website pages hands-on in a PHP environment, including HTML, CSS, and JavaScript
• Create reusable page templates so marketing can launch campaign, landing, and content pages in days
• Keep the codebase clean and consistent using shared components, a sensible file structure, and version control
• Own the staging-to-production workflow, including QA across devices and browsers prior to launch
• Own tracking infrastructure end to end, including Google Tag Manager, GA4, conversion tracking, call tracking, and pixel management for paid channels
• Ensure accurate tracking for form fills, signups, and funnel steps, tied back to source so funded-advance reporting reflects real performance
• Maintain clean data flow between the website, CRM, and marketing reporting, including lead routing and attribution
• Audit tracking regularly and resolve gaps before they impact reporting
• Install and maintain HubSpot tracking code across the site, aligned with Google Tag Manager and cookie consent requirements
• Build and embed HubSpot forms, CTAs, pop-ups, and chat with brand styling; include hidden fields for source, campaign, and page context
• Connect website forms and the signup funnel to HubSpot using Forms and CRM APIs so leads land in the correct pipeline with complete properties
• Own HubSpot data mapping including contact properties, lifecycle stages, lead routing rules, and deduplication
• Build coded HubSpot templates and modules in HubL for emails and any landing pages hosted in HubSpot, aligned with main-site templates
• Set up behavioral events and webhooks to trigger HubSpot workflows, with QA before release
• Support HubSpot implementation via testing, migration of existing forms and tracking, and QA of all website-touching elements
• Monitor and improve how eCommission and Symba appear in AI-generated answers across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews
• Structure site content, schema markup, and FAQs so AI systems cite the brand accurately for commission advances and agent financial tools
• Track AI-driven referral traffic and brand mentions, and report visibility trends versus competitors
• Own organic search performance: keyword strategy, on-page optimization, technical SEO, internal linking, and site architecture
• Manage technical health: crawlability, indexation, sitemaps, redirects, page speed, and Core Web Vitals
• Partner with content owners to prioritize pages and topics by keyword opportunity and business value for agent and broker audiences
• Run regular SEO audits and own the fix list through completion
• Design, code, test, and maintain landing pages for paid media, partner programs, and email campaigns using templates you create
• Run continuous A/B testing on headlines, forms, offers, and page layouts; document what wins
• Improve conversion rates across the signup funnel using real user behavior data such as heatmaps and session recordings
• Maintain brand consistency between ad messaging and landing page content
• Own CMS responsibilities: manage the content management system, publish and update pages, and keep page inventory current
• Monitor site reliability including uptime, performance, SSL, and security basics; coordinate with developers or agencies when issues arise
• Support compliance and accessibility by working with legal and compliance to keep disclosures and state-specific language accurate, and progress toward WCAG accessibility standards
• Manage vendors and agencies, including web developers, SEO tools, and testing platforms, ensuring delivery against deliverables
• Deliver a monthly website performance report covering traffic, conversions, SEO rankings, AI visibility, and test results with recommendations
• Support campaigns by building web pages and forms for product launches, partner co-marketing, events, and seasonal campaigns against marketing deadlines
• Maintain a prioritized website roadmap backlog and manage improvements based on business impact

Requirements

• 3+ years of hands-on web development with strong PHP, HTML, CSS, and JavaScript; able to walk through code and pages built
• Experience building and maintaining reusable page templates in a PHP-based site or CMS (custom PHP, WordPress, or similar)
• Comfortable with version control, staging environments, and safe production deployments
• Working knowledge of Google Tag Manager and GA4, including implementing tracking on a live site
• Working knowledge of technical SEO fundamentals: crawlability, indexation, redirects, page speed, and structured data
• Experience running A/B tests and CRO on a live site, with results you can explain
• Experience integrating a website with a CRM or marketing automation platform via embedded scripts, forms, and APIs
• Experience working with a marketing team to build pages and tools for campaigns, not product features

Technologies

• PHP, HTML, CSS, JavaScript
• Google Tag Manager, GA4
• HubSpot, HubL
• Forms and CRM APIs
• ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews
• Schema markup
• WCAG

Benefits

• Incredibly Supportive Culture
• Paid Time Off
• Paid Holidays
• Health Insurance: Medical, Dental, Vision
• Employer paid LTD, STD & Basic Life Insurance
• Retirement Plan with Matching Contribution
• Tenure Based Rewards
• In-office & Offsite Events

Preferred

• Track record of SEO results beyond technical fundamentals, including keyword strategy and content optimization
• Familiarity with AI visibility or generative engine optimization tools and tactics
• Experience in real estate, fintech, or another regulated industry where compliance shapes what a website can say
• Direct HubSpot experience: CMS Hub, HubL templates, Forms and CRM APIs, workflows, or a HubSpot developer certification
• Experience with heatmap and session recording tools such as Hotjar or Microsoft Clarity

Work authorization requirement

• Employment eligibility verification will be required
• Candidates must be authorized to work in the United States without current or future employer sponsorship

Job type and location

• Full-time
• Hybrid remote in Austin, TX 78738
• Onsite location listed: Austin, TX