Marketing Jobs in Fitchburg, MA

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Director of Marketing & Communications

Applewild School Fitchburg, MA

Fitchburg, MA

Today

Full time Manager Marketing Adobe Creative Suite

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Job Description

The Director of Marketing and Communications will lead school-wide marketing and communications at Applewild School, with a focus on admissions recruitment and retention. Based in Fitchburg, MA, this role works across digital, content, media production, and community outreach while contributing to senior administrative leadership.

Responsibilities

Partner with Admissions to create and execute a marketing strategy for each product line, including Devens Preschool, Fitchburg Preschool, Foundations, Day, Boarding, Athletics, and Camp.
Track and report results from marketing initiatives and revise plans as needed.
Build the annual marketing and communications calendar in support of the school’s strategic plan.
Oversee development of admissions-focused marketing materials across digital and print channels, including paid social advertising, event invitations, flyers, and enrollment-related publicity.
Manage the strategy, design, and content of the school website.
Collaborate and serve as a liaison with Junior Boarding School Association (JBSA) members to help maintain the JBSA website and support a collective market presence.
Develop publicity for school-wide community events.
Develop and implement integrated communications and marketing strategies aligned with recruitment and retention efforts.
Own production of internal and external communications for the school.
Direct content creation and strategy for managing social media channels and the school’s digital presence.
Administer digital asset management for photos and video.
Oversee all videography and photography projects.
Coordinate with school constituencies to support their communications needs.
Contribute to the school community by supporting events and participating in duties shared by faculty and staff.
Serve on the senior administrative leadership team that guides school community-wide efforts.
Engage productively and collaboratively to resolve problems and pursue opportunities.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
5-7+ years of experience in marketing and/or communications, preferably with international experience or experience in an educational setting.
Strong organizational skills, with the ability to communicate creatively and accurately.
Strong and current skills with social media and SEO, and experience with Adobe Creative Suite, Constant Contact, Canva, and WordPress.
Ability to work in a fast-paced, results-oriented environment managing multiple priorities.
Capability to establish and maintain constructive relationships across multiple school constituencies.
Adept at managing changing priorities and adapting when conditions shift.
A competitive drive aligned to institutional objectives.

Technologies

Social media
SEO
Adobe Creative Suite
Constant Contact
Canva
WordPress

Location and Work Setting

Fitchburg, MA (onsite)

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