Director of Marketing & Communications

The Director of Marketing and Communications will lead school-wide marketing and communications at Applewild School, with a focus on admissions recruitment and retention. Based in Fitchburg, MA, this role works across digital, content, media production, and community outreach while contributing to senior administrative leadership.

Responsibilities

• Partner with Admissions to create and execute a marketing strategy for each product line, including Devens Preschool, Fitchburg Preschool, Foundations, Day, Boarding, Athletics, and Camp.
• Track and report results from marketing initiatives and revise plans as needed.
• Build the annual marketing and communications calendar in support of the school’s strategic plan.
• Oversee development of admissions-focused marketing materials across digital and print channels, including paid social advertising, event invitations, flyers, and enrollment-related publicity.
• Manage the strategy, design, and content of the school website.
• Collaborate and serve as a liaison with Junior Boarding School Association (JBSA) members to help maintain the JBSA website and support a collective market presence.
• Develop publicity for school-wide community events.
• Develop and implement integrated communications and marketing strategies aligned with recruitment and retention efforts.
• Own production of internal and external communications for the school.
• Direct content creation and strategy for managing social media channels and the school’s digital presence.
• Administer digital asset management for photos and video.
• Oversee all videography and photography projects.
• Coordinate with school constituencies to support their communications needs.
• Contribute to the school community by supporting events and participating in duties shared by faculty and staff.
• Serve on the senior administrative leadership team that guides school community-wide efforts.
• Engage productively and collaboratively to resolve problems and pursue opportunities.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 5-7+ years of experience in marketing and/or communications, preferably with international experience or experience in an educational setting.
• Strong organizational skills, with the ability to communicate creatively and accurately.
• Strong and current skills with social media and SEO, and experience with Adobe Creative Suite, Constant Contact, Canva, and WordPress.
• Ability to work in a fast-paced, results-oriented environment managing multiple priorities.
• Capability to establish and maintain constructive relationships across multiple school constituencies.
• Adept at managing changing priorities and adapting when conditions shift.
• A competitive drive aligned to institutional objectives.

Technologies

• Social media
• SEO
• Adobe Creative Suite
• Constant Contact
• Canva
• WordPress

Location and Work Setting

Fitchburg, MA (onsite)