Regional Performance Marketing Manager – Automotive / Multi-Location Retail

Remote, field-based Regional Performance Marketing Manager role with Delavan Holdings. You’ll own day-to-day digital and retail marketing performance across a portfolio of dealership locations, working closely with local leadership while partnering with centralized marketing and media teams. The focus is measurable outcomes, clear reporting, and clean OEM co-op compliance across a multi-location footprint.

What you’ll do

• Monitor and optimize paid performance across paid search, paid social, display, retargeting, plus geo-targeted and local digital campaigns.
• Assess campaign effectiveness and identify opportunities to adjust spend, targeting, messaging, and channel mix.
• Track and report KPIs including VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale, and ROI.
• Translate marketing performance data into clear recommendations for regional and dealership leadership.
• Identify underperforming campaigns and develop corrective action plans, including where and how to reallocate budget toward stronger channels.
• Manage budgets across assigned dealerships by tracking spend against regional and store-level budgets, spotting pacing issues and unused budget early.
• Partner directly with General Managers, sales leaders, and fixed-operations leaders to align marketing programs with inventory levels, sales objectives, service capacity, seasonal opportunities, and local market conditions.
• Provide regular performance reviews and recommendations to store leadership.
• Oversee OEM marketing requirements and co-op compliance, maintaining accurate documentation that is audit-ready and tracking deadlines to keep campaigns compliant.
• Serve as the day-to-day contact for marketing agencies, technology partners, and third-party vendors; monitor performance and hold partners accountable to agreed-upon KPIs, deliverables, and timelines.
• Monitor online reviews, CSI, and customer sentiment across assigned locations using platforms such as Kenect and other reputation tools; recommend actions to improve ratings, review performance, and customer sentiment.
• Track store-level social activity and posting frequency, and monitor compliance with company and FTC requirements.
• Coordinate regional and store-level execution within a structured campaign operating model while managing multiple campaigns, locations, and deadlines.

What you bring

• 3+ years of experience in performance marketing, digital marketing, retail marketing, or paid media.
• Experience managing or evaluating Google Ads, paid social, display, or other digital advertising campaigns.
• Demonstrated ability to analyze marketing KPIs and make recommendations based on performance.
• Experience managing meaningful marketing budgets.
• Strong Excel skills plus reporting and dashboard experience.
• Comfort working directly with operational leaders and explaining marketing performance in practical business terms.
• Strong organizational and project-management skills, with the ability to manage multiple locations, priorities, and deadlines.
• Automotive dealership marketing experience.
• RV, powersports, or other multi-location retail marketing experience.
• Experience supporting multiple stores, locations, or geographic markets.
• Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms, and digital retail metrics.
• OEM co-op or manufacturer marketing-compliance experience.
• Fixed operations/service marketing experience.
• Experience managing agencies and digital marketing vendors.

Tools you’ll use

• Google Ads, Kenect, Excel, VDPs, lead funnels, and DMS/CRM platforms

Location and travel

• Remote, field-based role.
• Open only to candidates who live in or near: Springfield, IL; Central/Western Illinois; Madison, WI; La Crosse, WI; Hastings, MN. Applicants outside these areas will not be considered.
• Requires regular travel to dealerships in the region, including about one trip per month to Delavan, WI.

What success looks like

• Store leaders understand where marketing dollars are going and what they produce.
• Marketing spend shifts toward programs delivering measurable results.
• Cost per lead and customer acquisition performance improve.
• Campaigns launch accurately and on time.
• OEM co-op documentation stays clean and audit-ready.
• Underperforming stores and campaigns are identified early, before budget is fully spent.
• Leadership receives clear reporting with recommendations, not just spreadsheets.

Why Kunes

Kunes Auto & RV Group operates 39 rooftops across multiple states and OEM brands. This role supports measurable results across an entire region while working directly with dealership leadership and a centralized marketing organization.