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Regional Performance Marketing Manager – Automotive / Multi-Location Retail

Delavan Holdings Madison, WI 🇺🇸 Remote

Madison, WI

Today

Full time Manager Marketing Business Development

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Job Description

Remote, field-based Regional Performance Marketing Manager role with Delavan Holdings. You’ll own day-to-day digital and retail marketing performance across a portfolio of dealership locations, working closely with local leadership while partnering with centralized marketing and media teams. The focus is measurable outcomes, clear reporting, and clean OEM co-op compliance across a multi-location footprint.

What you’ll do

Monitor and optimize paid performance across paid search, paid social, display, retargeting, plus geo-targeted and local digital campaigns.
Assess campaign effectiveness and identify opportunities to adjust spend, targeting, messaging, and channel mix.
Track and report KPIs including VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing spend, cost per sale, and ROI.
Translate marketing performance data into clear recommendations for regional and dealership leadership.
Identify underperforming campaigns and develop corrective action plans, including where and how to reallocate budget toward stronger channels.
Manage budgets across assigned dealerships by tracking spend against regional and store-level budgets, spotting pacing issues and unused budget early.
Partner directly with General Managers, sales leaders, and fixed-operations leaders to align marketing programs with inventory levels, sales objectives, service capacity, seasonal opportunities, and local market conditions.
Provide regular performance reviews and recommendations to store leadership.
Oversee OEM marketing requirements and co-op compliance, maintaining accurate documentation that is audit-ready and tracking deadlines to keep campaigns compliant.
Serve as the day-to-day contact for marketing agencies, technology partners, and third-party vendors; monitor performance and hold partners accountable to agreed-upon KPIs, deliverables, and timelines.
Monitor online reviews, CSI, and customer sentiment across assigned locations using platforms such as Kenect and other reputation tools; recommend actions to improve ratings, review performance, and customer sentiment.
Track store-level social activity and posting frequency, and monitor compliance with company and FTC requirements.
Coordinate regional and store-level execution within a structured campaign operating model while managing multiple campaigns, locations, and deadlines.

What you bring

3+ years of experience in performance marketing, digital marketing, retail marketing, or paid media.
Experience managing or evaluating Google Ads, paid social, display, or other digital advertising campaigns.
Demonstrated ability to analyze marketing KPIs and make recommendations based on performance.
Experience managing meaningful marketing budgets.
Strong Excel skills plus reporting and dashboard experience.
Comfort working directly with operational leaders and explaining marketing performance in practical business terms.
Strong organizational and project-management skills, with the ability to manage multiple locations, priorities, and deadlines.
Automotive dealership marketing experience.
RV, powersports, or other multi-location retail marketing experience.
Experience supporting multiple stores, locations, or geographic markets.
Knowledge of automotive VDPs, lead funnels, DMS/CRM platforms, and digital retail metrics.
OEM co-op or manufacturer marketing-compliance experience.
Fixed operations/service marketing experience.
Experience managing agencies and digital marketing vendors.

Tools you’ll use

Google Ads, Kenect, Excel, VDPs, lead funnels, and DMS/CRM platforms

Location and travel

Remote, field-based role.
Open only to candidates who live in or near: Springfield, IL; Central/Western Illinois; Madison, WI; La Crosse, WI; Hastings, MN. Applicants outside these areas will not be considered.
Requires regular travel to dealerships in the region, including about one trip per month to Delavan, WI.

What success looks like

Store leaders understand where marketing dollars are going and what they produce.
Marketing spend shifts toward programs delivering measurable results.
Cost per lead and customer acquisition performance improve.
Campaigns launch accurately and on time.
OEM co-op documentation stays clean and audit-ready.
Underperforming stores and campaigns are identified early, before budget is fully spent.
Leadership receives clear reporting with recommendations, not just spreadsheets.

Why Kunes

Kunes Auto & RV Group operates 39 rooftops across multiple states and OEM brands. This role supports measurable results across an entire region while working directly with dealership leadership and a centralized marketing organization.

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