Digital Marketing Manager (DTC & Social Media Marketing)

This role leads digital marketing efforts with full ownership of the DTC business and the brand’s social media presence. You will drive strategy, execution, and measurable outcomes across Shopify, social channels, email, influencer partnerships, and paid campaigns to support awareness, engagement, and revenue growth.

Key Responsibilities

• Own and manage the DTC website end to end, including merchandising, promotions, site content, and the overall customer experience using Shopify.
• Own all social media channels from strategy through execution, including content calendar planning, publishing, community management, and growth goals that increase followers and engagement.
• Own the overall marketing function by setting strategy, building the roadmap, and managing execution across social, email, influencer, and paid channels.
• Plan and manage a social media and influencer content calendar to support consistent, on-brand publishing across platforms.
• Manage and optimize paid and organic social campaigns across Facebook, Instagram, TikTok, and Pinterest.
• Manage loyalty and affiliate programs, as well as other Shopify apps that support retention and revenue growth.
• Own campaign performance tracking and reporting, using data and analytics tools to guide decisions.
• Own the digital marketing budget to ensure cost-efficient spend and strong ROI across all channels.
• Serve as the key accountability link between marketing efforts and eCommerce and product priorities.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of digital marketing experience, with demonstrated ownership of DTC and social media functions.
• Demonstrated ability to manage a DTC website and social channels with minimal oversight.
• Proven experience owning social media channels end to end with success growing followers and engagement.
• Experience planning and managing a social media and influencer content calendar.
• Proven success managing high-performing paid social campaigns.
• Expert-level Shopify management and merchandising experience.
• Experience with loyalty programs, affiliate programs, and other Shopify apps.
• Strong analytical skills, including proficiency with Google Analytics, Meta Ads Manager, Klaviyo, and similar tools.
• Experience with influencer marketing and brand partnerships.
• Excellent communication and project management skills.
• Ability to independently own outcomes in a fast-paced, data-driven environment.
• Based in Chicago (hybrid), open to remote for the right candidate.
• Klaviyo certification.

Preferred Skills

• Background in eCommerce or DTC brands.
• Familiarity with marketing automation and CRM platforms.
• Knowledge of SEO and content marketing strategy.
• Understanding of emerging social commerce trends.
• Klaviyo certification.

Technology

Shopify, Facebook, Instagram, TikTok, Pinterest, Google Analytics, Meta Ads Manager, Klaviyo

Compensation & Benefits

Compensation: $110,000 - $130,000 per year (range target: $110,000 - $130,000).

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Professional development and career growth opportunities
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Parental leave
• Retirement plan

Location

Remote (remote). Based in Chicago (hybrid); remote available for the right candidate.