Content Marketing Manager - Growth Marketing

Smartsheet is hiring a Content Marketing Manager for Growth Marketing to plan, write, and optimize persona-driven demand gen content across multiple formats, using performance data to improve results.

Responsibilities

• Write high-quality short and long-form content across multiple formats, including landing pages, marketing and SDR emails, social copy, and campaign assets
• Create persona-driven copy that leads with audience pain points and business challenges, linking product value to what buyers care about
• Collaborate with internal subject matter experts, customers, industry leaders, and partners to develop content with authentic storytelling
• Translate complex product and industry topics into clear, engaging messaging matched to where personas are in their journey
• Review and recommend optimizations to increase demand gen potential of short-form content across channels
• Apply a deep understanding of buyer personas, including goals and pain points, to inform content strategy and copy decisions
• Align content plans with the editorial calendar and campaign goals to support pipeline objectives
• Partner with the communications team on brand positioning and messaging creation
• Use performance data to generate content insights and contribute to quarterly planning
• Test and optimize content types and messaging based on audience engagement
• Lead cross-functional content projects from brief to delivery, managing timelines and stakeholder alignment
• Partner with campaign, lifecycle, digital, field, and partner marketing teams to activate content through the right channels
• Manage the content library and contribute to regular audits and updates
• Navigate localization workflows for key content assets
• Handle other projects and initiatives as assigned

Requirements

• Bachelor’s degree or equivalent experience in marketing, communications, journalism, or a related field
• 5+ years of content marketing experience with a strong portfolio of short and long-form B2B copy (emails, landing pages, social, ebooks, guides, reports)
• Proven ability to write persona-driven content that emphasizes customer pain points and business outcomes instead of product features
• Proven ability to write across formats and tones, from punchy CTAs to nuanced narrative-driven content
• Experience working in or closely alongside demand gen or campaign teams in a SaaS/tech environment
• Comfort using data to inform content decisions and optimize performance over time
• Strong project management skills, with ability to juggle multiple priorities and deadlines
• Clear verbal communication: able to walk stakeholders through content decisions or defend a draft in meetings
• Approach AI as a drafting and productivity aid, not a replacement for thinking, with the ability to defend every line and prefer concise, well-edited output

You Will

• Writing and Content Creation
• Strategy and Planning
• Execution and Collaboration

Reporting line: Sr. Manager, Content Strategy

Location: Remote

Compensation: USD 115,000 - 140,000 per year

Education: Bachelor’s degree or equivalent experience