Marketing Lead

Piedmont Global is hiring a Marketing Lead to drive ICP-specific demand generation through content, measurement, and continuous iteration. This role connects editorial planning to pipeline outcomes while supporting brand building across acquired companies and strengthening community presence, including a Deaf and Hard of Hearing-focused subsidiary brand that has been quiet since acquisition.

Working remotely, you will own cross-channel programs, build repeatable production and repurposing workflows, and use performance data to reshape what ships next in HubSpot and beyond.

About the role

• Oversee the entire demand generation process through ICP-specific content creation, measurement, and iteration.
• Own content programs including the newsletter, the webinar series, and executives’ public voice.
• Enhance the presence of the subsidiary brand serving the Deaf and Hard of Hearing community, including addressing its website needs work, thin social presence, and undefined brand voice.
• Audit and improve acquired brands using the same playbook as they join the Piedmont Global portfolio.
• Own the editorial calendar across every channel, connecting publishing timing and reader value to pipeline.
• Own and manage the cross-channel editorial calendar in ClickUp.

Editorial calendar, repurposing, and accessibility

• Plan content themes quarterly, tied to solution pillars, industry verticals, product launches, policy moments, and the community’s calendar of advocacy events.
• Produce blog content, white papers, case studies, and social posts, including customer stories that show the work.
• Build repeatable repurposing workflows so one webinar can become a blog post, four LinkedIn posts, a newsletter feature, and a sales one-pager.
• Make content accessible by default with captioned video, ASL interpretation where appropriate, and plain-language summaries.
• Track what is working, discontinue what isn’t, and reshape the calendar using performance data.

Newsletter, webinars, and executive thought leadership

• Own newsletter strategy, production schedule, and distribution via HubSpot and LinkedIn.
• Curate a mix of original content, repurposed assets, and industry commentary with help from in-house subject matter experts.
• Plan and produce webinars and LinkedIn Lives from concept through post-event repurposing.
• Coordinate with speakers, partners, and internal teams on prep, promotion, and production, including day-of production for a clean attendee and presenter experience.
• Monitor open, click, and attendance data to shape what comes next.
• Partner with executives on LinkedIn content strategies and posting cadence by running regular interviews and briefings, then drafting posts, articles, and commentary in their voice.
• Carry those points into interviews, contributed articles, and executive posts.
• Source and pitch external opportunities such as podcast interviews, contributed articles, and pull quotes in research studies to build backlinks, expand reach, and generate repurposable content.
• Own the press release pipeline for announcements, launches, certifications, awards, and partnerships.
• Build a lightweight, sustainable process that avoids bottlenecks for stakeholders.

Demand generation, lifecycle marketing, and HubSpot operations

• Build and maintain HubSpot nurture sequences tied to content downloads, webinar registrations, and high-intent page visits.
• Work with RevOps to configure engagement scoring so sales knows which contacts are warming up.
• Run customer marketing programs including upsell sequences, cross-sell campaigns, retention touches, and win-back flows.
• Develop case studies that show how the organization solves problems schools, hospitals, courts, and employers face.
• Partner with sales to keep messaging tight, current, and aligned with what’s working in the field.

Brand voice, community presence, and positioning

• Define and document brand voice, visual direction, and messaging architecture in partnership with the VP of Marketing & RevOps.
• Audit the website, social profiles, and existing collateral, build a prioritized fix list, and ship improvements.
• Develop positioning that reflects how Deaf and Hard of Hearing people want to be talked to and talked about.
• Identify speaking, sponsorship, and advocacy opportunities that match the brand and audience.
• Build relationships with Deaf-led organizations and community partners who can amplify the brand’s voice.

Requirements

• 5+ years of hands-on marketing experience, ideally B2B in SaaS, professional services, or another complex or regulated industry, with a track record of owning channels or programs end-to-end.
• Bachelor’s degree in marketing, communications, or a related field preferred, or equivalent practical experience shown through a strong portfolio of content and campaign work.
• Experience building at least one brand or channel from scratch such as social presence, a blog program, a newsletter, or an event series.
• Comfort marketing something buyers do not have a name for yet.
• Respect for the communities served, with discipline to validate assumptions with people and resources who know better.
• Clear, direct communication and ability to work independently in a remote environment.
• Comfort conducting interviews with an executive and extracting the viewpoint, example, and line they would use out loud.
• Systems mindset.
• Strong writer with understanding of SEO and AEO.
• Already using AI in work today.
• Taste for design and familiarity with design tools such as Canva and Adobe Suite.
• Understanding of analytics platforms including Google Analytics and HubSpot reporting.
• Organized and detail-oriented.
• Core working hours should overlap with Eastern, Central, or Mountain time zones.

Technologies

• ClickUp, HubSpot, LinkedIn, HubSpot nurture sequences, LinkedIn Lives
• Google Analytics, Claude, HubSpot AI, Clay, Canva, Adobe Suite
• ASL, ISO 27001, ISO 9001, ISO 17100, ISO 13485

Role context: The responsibilities cover a broad scope, and Piedmont Global acknowledges that no single candidate will have done every part. The team is building around curiosity for how content and brand influence business outcomes, experience owning a channel end-to-end, and a willingness to learn and iterate using performance data and AI-enabled workflows.