Manager Marketing

SCA Health is building integrated lead generation programs to support growth priorities, and this role sits at the center of measurable pipeline impact. If you want to combine strategy with hands-on execution across paid media, marketing automation, and lifecycle nurturing, you will have the opportunity to work closely with Growth and cross-functional partners while helping shape acquisition and demand generation performance.

What you’ll do

You will develop and execute integrated lead generation strategies aligned to Business Development goals, focusing on qualified lead volume and pipeline growth. This includes partnering with stakeholders to define target audiences, campaign objectives, value propositions, calls to action, lead qualification criteria, and success measures.

• Plan, launch, manage, and optimize paid media campaigns across paid search, paid social, display, and other digital channels, including work with agency partners
• Own the lead generation lifecycle, from audience development and campaign activation through landing pages, lead capture, email nurture, handoff, measurement, and ongoing optimization
• Develop segmentation and nurture strategies for prospects across different stages of the decision-making process
• Build, test, and deploy Salesforce and Marketo email campaigns, including segmented sends, automated nurture programs, and performance reporting
• Partner with internal teams to ensure leads are captured, routed, tracked, and measured accurately
• Track and report performance using metrics such as lead volume, lead quality, conversion rates, cost per lead, cost per conversion, engagement, pipeline contribution, and return on spend
• Analyze channel and campaign performance to find insights, optimize media spend, improve conversion, and inform next strategy
• Create performance reports and provide clear recommendations to stakeholders
• Collaborate with Creative on campaign concepts, messaging, email, landing page, and lead generation assets
• Support Talent Acquisition with targeted recruitment marketing campaigns for priority roles, markets, and talent audiences
• Ensure campaign content and execution align with SCA Health brand standards and legal, compliance, privacy, and data governance requirements
• Identify opportunities to improve lead generation processes, marketing technology, reporting, and scalability
• Share lead generation best practices, learnings, and performance insights across teams

What you bring

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline
• 5 or more years of experience in demand generation, growth marketing, acquisition marketing, digital marketing, or a related discipline
• Proven experience developing and executing lead generation strategies with measurable results
• Experience planning, managing, and optimizing paid media campaigns
• Hands-on experience building, testing, and deploying email campaigns via Salesforce and Marketo
• Knowledge of audience segmentation, marketing automation, lead nurturing, landing pages, and conversion optimization
• Ability to measure performance using metrics such as cost per lead, cost per conversion, conversion rate, lead quality, pipeline contribution, and return on investment
• Strong understanding of digital advertising platforms, campaign analytics, and multi-channel reporting
• Strong project management, communication, and stakeholder-management skills
• Proficiency in Microsoft Office

Benefits

• Medical, dental, and vision coverage
• 401k plan with company match
• Paid time off
• Life and disability insurance

Preferred background

• B2B healthcare marketing experience
• Experience supporting Business Development, sales, or enterprise growth teams
• Experience developing campaigns for physicians, health systems, healthcare executives, employers, or other professional audiences
• Experience supporting recruitment marketing or Talent Acquisition campaigns
• Experience using Piwik PRO for digital analytics, campaign measurement, and performance reporting
• Experience integrating marketing automation, CRM, website forms, and reporting workflows
• Experience managing agency, media, or technology partners
• Familiarity with healthcare marketing, privacy, legal, and compliance requirements
• Experience presenting campaign strategy and performance results to executive stakeholders

Technologies

Salesforce, Marketo, Microsoft Office