Marketing Manager, Agency & Demand Generation

Conterra Networks is seeking a Marketing Manager to lead agency-led and demand generation programs that support awareness, engagement, lead generation, and revenue growth in a hybrid role in Charlotte, NC.

Responsibilities

• Act as the primary day-to-day contact for external marketing agencies and related vendors.
• Create campaign briefs including project requirements, timelines, budgets, and performance expectations.
• Oversee agency deliverables to ensure work is on time, within scope, and aligned to business objectives.
• Assess agency performance and identify optimization opportunities.
• Plan and run integrated B2B campaigns across digital, email, content, social media, events, webinars, and sales support.
• Own and manage the marketing calendar, coordinating activities across multiple stakeholders.
• Support targeted initiatives aligned with market priorities, sales plays, customer segments, and growth objectives.
• Monitor campaign performance and recommend changes to improve results.
• Partner closely with Sales leadership to support lead generation, pipeline development, and revenue growth initiatives.
• Increase alignment between marketing programs and sales execution.
• Support lead management processes, attribution reporting, and marketing effectiveness measurement.
• Contribute to commercial initiatives through messaging, content, campaigns, and field engagement programs.
• Track performance across lead generation metrics, pipeline contribution, conversion rates, and return on investment.
• Analyze marketing outcomes and share insights and recommendations with leadership.
• Collaborate with Analytics and Commercial Operations to strengthen reporting and measurement capabilities.
• Use data and market feedback to continuously improve campaign effectiveness.
• Manage and track marketing budgets, forecasts, invoices, contracts, and vendor expenditures.
• Ensure marketing activities stay within approved budgets and priorities.
• Coordinate website updates, content development, promotional materials, paid media, and event activities.
• Maintain brand consistency, messaging standards, and quality control across marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of B2B marketing experience in a complex business environment.
• Experience managing external agencies, marketing vendors, or multiple service providers.
• Strong demand generation and campaign execution background.
• Proven success developing and executing integrated marketing programs.
• Experience working closely with sales organizations to support revenue growth.
• Strong project management, budgeting, and stakeholder management skills.
• Analytical mindset with ability to interpret campaign performance and marketing ROI data.
• Excellent written, verbal, and presentation communication skills.

Technologies

• Salesforce
• Marketing automation platforms
• Campaign analytics
• Digital marketing tools

Preferred Qualifications

• Experience in telecommunications, fiber, technology, managed services, cybersecurity, SaaS, infrastructure, or related industries.
• Familiarity with Salesforce, marketing automation platforms, campaign analytics, and digital marketing tools.
• Experience supporting field sales organizations and regional marketing initiatives.
• Knowledge of lead attribution, pipeline reporting, and revenue marketing concepts.

Benefits

• Competitive compensation and comprehensive benefits package.

Location

• Charlotte, NC (hybrid)

Diversity & Inclusion

• Conterra celebrates and supports diversity to benefit employees, business, and the community.
• Conterra is an equal opportunity employer and promotes inclusion to drive excellence across the team.