Senior Manager, Content Marketing (B2C)

FICO is hiring a Senior Manager, Content Marketing (B2C) to lead end-to-end content strategy and execution for myFICO, FICO’s consumer division. In this remote role, you will shape an editorial plan across the customer journey, create and refine authoritative financial services content, and measure performance to support organic growth. The work requires balancing SEO and AIO expertise with the ability to translate complex financial topics into clear, compliant experiences.

Role Overview

myFICO empowers people to improve their financial health through credit-information products available via myFICO.com and mobile apps. As the Content Marketing Manager on this team, you will own content strategy and execution across multiple channels, including planning, production, optimization, and performance measurement. This is a self-starter position that relies on independent judgment and the ability to identify opportunities and drive execution.

Responsibilities

• Develop and execute a content strategy aligned to business goals and target audience needs across the customer journey.
• Write, edit, and publish long-form articles, blog posts, whitepapers, landing pages, email copy, and social content focused on financial services topics, including building and managing a network of writers.
• Source, manage, and review contract work, including editing and quality control.
• Apply SEO & AIO best practices across content, including keyword research, on-page optimization, internal linking, and structured data, while enforcing editorial standards and brand voice guidelines.
• Own the editorial calendar and maintain consistent, on-brand publishing cadence.
• Collaborate with subject matter experts, compliance, and design to ensure content is accurate and polished.
• Work with corporate PR and communications teams to extend content reach through earned media channels.
• Track and report content performance using metrics such as traffic, rankings, engagement, and pipeline influence, then use data to guide future decisions.
• Identify content gaps and pitch new ideas that address audience needs and business priorities.
• Develop channel forecasts and identify trends, improvement areas, and growth opportunities based on industry trends, technological advancements, attribution tracking, and regulatory changes affecting marketing programs.
• Promote ongoing innovation through experimentation, including A/B testing, exploring new formats, and piloting conversion strategies.

Requirements

• Content experience in consumer-facing (B2C) organizations, with a meaningful portion in consumer financial services such as banking, lending, fintech, insurance, wealth management, or adjacent sectors (e.g., NerdWallet, Credit Karma, BankRate).
• Editorial background that includes writing clearly and concisely, editing others without losing their voice, and understanding what makes content worth reading.
• Demonstrated SEO and AIO expertise, including keyword research, search optimization, and evidence via rankings.
• Comfort working independently in a fast-paced environment, managing workload and deadlines without extensive hand-holding.
• Proficiency with SEO tools (e.g., Semrush, Ahrefs, Google Search Console) and content management systems.
• Experience using analytics to measure content effectiveness and optimize programs over time.
• Familiarity with financial services compliance and regulatory considerations, including required disclosures, fair lending language, and FINRA/SEC communication standards.
• A portfolio of published financial services content that demonstrates range and quality.
• Growth mindset with a data-driven and creative approach, plus a record of delivering strong business outcomes.
• Strong results orientation with metrics-driven continuous improvement to increase marketing performance.
• Excellent communication and interpersonal skills, able to engage with internal teams, external partners, and executive stakeholders.

Technologies

• Semrush
• Ahrefs
• Google Search Console
• Content management systems
• A/B testing

Benefits

• Inclusive culture reflecting core values: Act Like an Owner, Delight Our Customers, and Earn the Respect of Others.
• Opportunity to make an impact and develop professionally through learning experiences.
• Highly competitive compensation, benefits, and rewards programs.
• People-first work environment with work/life balance, employee resource groups, and social events.
• Targeted base pay range: $105,000 to $165,000, reflecting differences in knowledge, skills, and experience.

Location: Remote (Remote).
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