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10d ago

Content Marketing Lead

Anrok San Francisco, CA

San Francisco, CA

10d ago

$150k - $180k/yr Full time Marketing Brand Management Campaign Management

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Job Description

Anrok, based in San Francisco, offers a hybrid work model and a clear path for a Content Marketing Lead to shape our brand and accelerate pipeline through editorial, video, social, and campaigns. You will own the content strategy from blueprint to distribution, crafting an editorial voice for tax, finance, and infrastructure that only Anrok can deliver. The role partners with product marketing and sales to turn launches and customer stories into material that moves deals, while supporting a culture of collaboration, learning, and impact. This position comes with equity upside typical of an early-stage startup, plus a comprehensive benefits package and an environment that values curiosity and professional growth.

Responsibilities

Take ownership of the content roadmap from strategy through execution, aligned to brand goals and pipeline targets.
Define creative direction across formats including long-form editorial, thought leadership, video, social, newsletters, and campaign assets.
Own Anrok's external voice and craft an editorial point of view on tax, finance, and infrastructure that reflects the company.
Oversee agencies and freelancers across writing, design, and video; brief the work, maintain quality, and ensure voice consistency.
Collaborate with product marketing and sales to turn launches and customer stories into content that advances deals.
Develop content for every funnel stage, from category narratives to bottom-funnel proof.
Own distribution strategy: decide where content lives, how it travels across channels, and how it compounds audience growth over time.
Stay ahead of discovery and consumption trends, including AI-driven search and the feeds the audience reads.
Connect content to engagement, audience growth, and pipeline performance, and steer budget toward effective assets.

Requirements

Minimum of 5 years creating content for a B2B audience, ideally in SaaS, fintech, or infrastructure.
A portfolio that demonstrates digital-first writing and a range of impactful wins.
Strong editorial judgment with a clear vision of what great content looks like.
Experience directing creative work and managing agencies or freelancers, not solely producing output yourself.
fluency in how modern audiences discover and consume content across search, social, and AI-enabled channels.
Bias toward shipping: you publish, learn, and iterate rather than wait for perfection.
Ability to distill a complex category for finance or operations leaders in a single read.
Experience building a content engine or editorial brand from an early stage.

Benefits

Equity upside typical of an early-stage startup combined with the product-market fit of a later-stage company.
Daily lunch and snacks for team members in office hubs.
100% coverage for medical, dental, and vision insurance.
One Medical membership covered, flexible sick benefits, and more.
Annual learning and development stipend for books, online courses, and conferences, plus a team that shares knowledge.
Annual team off-sites and in-person opportunities around growing Anrok hubs.
Home office setup stipend to ensure you have the equipment you need to thrive.

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1mo ago

Associate Director, Content Marketing

Royal Bank of Canada Boston, MA

Boston, MA

1mo ago Closed

$99k - $176k/yr Full time Marketing Associate Director Channel Management

This position is no longer accepting applications (closed Jun 27, 2026).

Job Description

Join Royal Bank of Canada's Global Asset Management team in a benefits-forward, collaborative environment. This onsite role in Boston, MA offers a comprehensive total rewards package, meaningful development opportunities, and a chance to influence how investment content engages intermediary audiences worldwide. Salary range is USD 99,000 - 176,000 annually.

Benefits

A comprehensive Total Rewards Program with competitive pay and flexible benefits, including a 401(k) with company matching, plus health, dental, vision, life and disability insurance, and paid time off.
Leaders who actively support your development through coaching and growth opportunities.
Opportunity to make a meaningful difference and leave a lasting impact.
Work within a dynamic, collaborative, progressive, high-performing team.
Challenging projects that push you to grow and innovate.
Collaboration with clients to build strong relationships and deliver value.

What is the opportunity?

Become part of the Global Content Marketing Team within Global Asset Management. You will play a key role in originating, producing, distributing, and measuring investment marketing content across diverse media. As an Associate Director for Content Marketing, you will lead content creation for the US market and help accelerate the global evolution of the content function, elevating RBC GAM’s engagement with targeted audiences.

What will you do?

Collaborate with Investment, Distribution, and Marketing teams to produce high impact thought leadership across print, digital, and video channels, ensuring alignment with commercial goals and client needs.
Refresh evergreen materials such as webpages and whitepapers to keep content current.
Leverage and adapt content from other offices to maximize reach and relevance.
Own editorial calendars, ensure timely delivery, track impact, and manage stakeholder engagement.
Work proactively with Investment and Distribution stakeholders to define client needs, key messages, and calls to action before production, ensuring these are reflected in output.
Apply insights and AI tools across media types and geographies, coordinating with global teams to accelerate cross-regional content leverage.
Partner with Digital and Marketing teams to analyze content performance, share insights, and identify optimization opportunities such as campaign effectiveness or A/B testing results.
Pilot new content formats, technologies, and distribution tactics to stay ahead of industry trends, demonstrating efficiency gains through AI.

Must-Have

10+ years of experience leading the creation of investment insights within asset management, with deep knowledge of investment markets and decision making, and the ability to influence senior stakeholders. Investment strategy experience across fixed income, equities, and alternatives.
Proven ability to originate audience-appropriate content independently and translate complex investment concepts into clear, engaging, visually compelling material for institutional and intermediary audiences across multiple geographies.
Strong output capacity, problem-solving agility, and success thriving in a fast-paced, client-centric environment.
Ability to lead stakeholder engagement and collaborate with multiple audiences to achieve shared objectives, with autonomy to drive initiatives.
Experience deploying AI tools for content optimization and a growth mindset for testing emerging trends.
Working understanding of regulatory and compliance frameworks across jurisdictions, particularly in the US; familiarity with other geographies is a plus.

Nice-to-Have

Direct client-facing or portfolio management experience.

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Content Marketing Lead

Associate Director, Content Marketing

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