Marketing Jobs in Shakopee, MN

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Marketing Associate

TC Nu-Star, Inc. Shakopee, MN

Shakopee, MN

Today

$60k - $80k/yr Full time Marketing B2b Marketing Campaign Management

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Job Description

TC Nu-Star, Inc. is seeking a Marketing Associate to advance its B2B initiatives in the industrial moving equipment space from Shakopee, Minnesota, in a hybrid work setup. This role blends content development, digital campaigns, trade show programs, and dealer communications to support product marketing and partner success. The position offers a salary range of USD 60,000 to 80,000 per year and requires a bachelor’s degree along with at least three years of relevant marketing experience.

Responsibilities

Lead and coordinate integrated marketing programs spanning content creation, digital campaigns, social media, product messaging, and dealer communications.
Take full ownership of trade show and industry event execution throughout the year, including booth logistics, shipping, vendor coordination, on-site setup, and staff scheduling.
Plan and coordinate pre-show and at-show activities such as digital display advertising, email invitations, lead capture, giveaways, and booth collateral development.
Handle post-show lead processing, CRM imports, sales handoff, and ROI reporting to assess performance and guide future show decisions.
Produce high quality, technically accurate content such as blogs, case studies, product sheets, videos, email campaigns, and sales collateral that communicates the value of industrial moving equipment solutions.
Design, launch, and optimize paid and organic marketing campaigns across search, social, and email, using data driven insights to improve results.
Grow and manage social media presence with content planning, publishing, and engagement tracking tailored to B2B audiences.
Create marketing collateral including brochures, presentations, technical documents, and dealer facing materials.
Support product marketing efforts with positioning, messaging, competitive differentiation, and go to market strategies for new and existing products.
Assist with new product launches ensuring alignment across marketing, sales, and dealer channels.
Conduct market, customer, and competitor research to inform strategy and identify growth opportunities within industrial and B2B segments.
Maintain and update website content for accuracy and SEO, delivering a strong user experience; coordinate with developers or use CMS tools as needed.
Develop dealer enablement tools, training resources, and communications to support partner success and sales alignment.
Monitor, analyze, and report marketing performance using analytics tools, providing actionable recommendations for continuous improvement.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
3 to 5 years of experience in B2B marketing, preferably in industrial equipment, manufacturing, or technical product environments
Proven ability to manage multiple marketing functions in a generalist role
Strong technical aptitude capable of understanding and communicating complex product details
Experience in digital marketing, campaign execution, and content development
Experience with website and CMS platforms, CRM (Salesforce preferred), and marketing automation (Pardot or similar)
Proficiency with marketing analytics tools and performance measurement
Excellent written and verbal communication skills with strong attention to detail
Strong organizational, project management, and multitasking abilities

Technologies

Salesforce
Pardot
CMS platforms

Benefits

Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Retirement plan
Vision insurance

What success looks like

Consistently accurate, high quality marketing content that clearly communicates technical product value
Successful execution of integrated B2B marketing campaigns and product launches
Increased engagement and lead generation across digital and dealer channels
Strong alignment with sales and dealer partners, resulting in improved enablement and revenue support
Measurable improvements driven by data informed marketing decisions

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