Marketing Associate

Responsibilities

• Lead and coordinate integrated marketing programs spanning content creation, digital campaigns, social media, product messaging, and dealer communications.
• Take full ownership of trade show and industry event execution throughout the year, including booth logistics, shipping, vendor coordination, on-site setup, and staff scheduling.
• Plan and coordinate pre-show and at-show activities such as digital display advertising, email invitations, lead capture, giveaways, and booth collateral development.
• Handle post-show lead processing, CRM imports, sales handoff, and ROI reporting to assess performance and guide future show decisions.
• Produce high quality, technically accurate content such as blogs, case studies, product sheets, videos, email campaigns, and sales collateral that communicates the value of industrial moving equipment solutions.
• Design, launch, and optimize paid and organic marketing campaigns across search, social, and email, using data driven insights to improve results.
• Grow and manage social media presence with content planning, publishing, and engagement tracking tailored to B2B audiences.
• Create marketing collateral including brochures, presentations, technical documents, and dealer facing materials.
• Support product marketing efforts with positioning, messaging, competitive differentiation, and go to market strategies for new and existing products.
• Assist with new product launches ensuring alignment across marketing, sales, and dealer channels.
• Conduct market, customer, and competitor research to inform strategy and identify growth opportunities within industrial and B2B segments.
• Maintain and update website content for accuracy and SEO, delivering a strong user experience; coordinate with developers or use CMS tools as needed.
• Develop dealer enablement tools, training resources, and communications to support partner success and sales alignment.
• Monitor, analyze, and report marketing performance using analytics tools, providing actionable recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3 to 5 years of experience in B2B marketing, preferably in industrial equipment, manufacturing, or technical product environments
• Proven ability to manage multiple marketing functions in a generalist role
• Strong technical aptitude capable of understanding and communicating complex product details
• Experience in digital marketing, campaign execution, and content development
• Experience with website and CMS platforms, CRM (Salesforce preferred), and marketing automation (Pardot or similar)
• Proficiency with marketing analytics tools and performance measurement
• Excellent written and verbal communication skills with strong attention to detail
• Strong organizational, project management, and multitasking abilities

Technologies

• Salesforce
• Pardot
• CMS platforms

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

What success looks like

• Consistently accurate, high quality marketing content that clearly communicates technical product value
• Successful execution of integrated B2B marketing campaigns and product launches
• Increased engagement and lead generation across digital and dealer channels
• Strong alignment with sales and dealer partners, resulting in improved enablement and revenue support
• Measurable improvements driven by data informed marketing decisions