Content Marketing Specialist
Marketing
Analytics
Brand Management
Communications
Content Accessibility
Content Editorial
Content Management
Content Management Systems
Content Marketing
Cross-Functional
Digital Marketing
Editorial Calendar
Google Analytics
Google Search Console
Marketing Analytics
Marketing Materials
Reporting and Analytics
Website Content Management
Job Description
Delaware North is hiring a full-time Content Marketing Specialist to support organic growth, website performance, and guest engagement across the Delaware North Parks and Resorts portfolio. In this onsite role in Bozeman, MT (working from a global headquarters environment in Buffalo, New York), you will create, optimize, and maintain digital content that helps drive results and strengthens the guest experience across multiple properties and brands.
What you’ll do
- Write guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences
- Adapt messaging across multiple brands while maintaining consistent voice, tone, and brand standards
- Collaborate with designers, photographers, videographers, marketers, and stakeholders to deliver integrated storytelling across digital channels
- Edit, proofread, and maintain content to support accuracy, consistency, accessibility, and compliance with editorial standards
- Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms
- Optimize content for search performance using SEO and AEO best practices (keyword strategy, metadata, internal linking, structured content, and search intent alignment)
- Analyze content performance and run audits to uncover opportunities to improve engagement, search visibility, traffic, and conversion
- Partner with marketing, analytics, and content teams to implement data-driven enhancements and ongoing optimization initiatives across the portfolio
What you bring
- Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field
- Minimum 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO
- Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization (AEO)
- Experience with content management systems and digital content publishing
- Familiarity with Google Analytics, Google Search Console, or similar analytics tools, plus SEO or AEO tools
- Experience using AI-assisted content creation and productivity tools while maintaining editorial quality
- Basic understanding of web accessibility and UX writing principles (HTML preferred)
- Hospitality, travel, tourism, or destination marketing experience preferred
Benefits and support
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Profit sharing plan based on company performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
Education: Bachelor’s degree required. Experience: Minimum 1 year. Location: Bozeman, MT (onsite).
Technologies: SEO, AEO, Google Analytics, Google Search Console, content management systems (CMS), HTML.
Similar Jobs
