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Content Marketing Specialist

Delaware North Bozeman, MT

Bozeman, MT

Today

Full time Marketing Analytics Brand Management

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Job Description

Delaware North is hiring a full-time Content Marketing Specialist to support organic growth, website performance, and guest engagement across the Delaware North Parks and Resorts portfolio. In this onsite role in Bozeman, MT (working from a global headquarters environment in Buffalo, New York), you will create, optimize, and maintain digital content that helps drive results and strengthens the guest experience across multiple properties and brands.

What you’ll do

Write guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences
Adapt messaging across multiple brands while maintaining consistent voice, tone, and brand standards
Collaborate with designers, photographers, videographers, marketers, and stakeholders to deliver integrated storytelling across digital channels
Edit, proofread, and maintain content to support accuracy, consistency, accessibility, and compliance with editorial standards
Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms
Optimize content for search performance using SEO and AEO best practices (keyword strategy, metadata, internal linking, structured content, and search intent alignment)
Analyze content performance and run audits to uncover opportunities to improve engagement, search visibility, traffic, and conversion
Partner with marketing, analytics, and content teams to implement data-driven enhancements and ongoing optimization initiatives across the portfolio

What you bring

Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field
Minimum 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO
Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization (AEO)
Experience with content management systems and digital content publishing
Familiarity with Google Analytics, Google Search Console, or similar analytics tools, plus SEO or AEO tools
Experience using AI-assisted content creation and productivity tools while maintaining editorial quality
Basic understanding of web accessibility and UX writing principles (HTML preferred)
Hospitality, travel, tourism, or destination marketing experience preferred

Benefits and support

Medical, dental, and vision insurance
401(k) with up to 4% company match
Profit sharing plan based on company performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts

Education: Bachelor’s degree required. Experience: Minimum 1 year. Location: Bozeman, MT (onsite).

Technologies: SEO, AEO, Google Analytics, Google Search Console, content management systems (CMS), HTML.

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