The Bath Ave Guest House seeks an experienced WordPress Website & Digital Marketing Manager for an ongoing part-time hybrid role in Ocean Grove, NJ.

Manage and maintain WordPress websites for two bed & breakfasts
Run WordPress updates and keep sites healthy, including plugins, pages, menus, forms, links, and core functionality
Troubleshoot website issues and ensure ongoing security, speed, mobile usability, and easy navigation
Maintain and refresh room and property content: rates, photos, property details, specials, events, and seasonal updates
Create updated seasonal website presentations, including photography, imagery, promotions, and relevant content changes
Improve the guest experience with a clear path from browsing to booking
Connect and maintain links or integrations with the booking/reservation system
Enhance SEO for visibility in searches such as Ocean Grove accommodations, bed & breakfasts, weekend getaways, and nearby Jersey Shore destinations
Track website traffic, search rankings, visitor behavior, and other key website analytics
Identify opportunities to improve Google search visibility and increase direct website traffic
Support the development of an email marketing program using the website and guest database
Create website email sign-up forms and help build an organized subscriber list
Assist with email campaigns for seasonal openings, special rates, events, workshops, holidays, and returning-guest promotions
Track email performance, including opens, clicks, and website visits

Strong hands-on experience with WordPress
Ability to manage both front end and back end WordPress administration
Understanding of WordPress plugins, themes, forms, backups, security, and updates
Experience with SEO and Google Analytics
Knowledge of local SEO and improving Google visibility for a hospitality business
Experience with email marketing platforms such as Mailchimp, Constant Contact, Klaviyo, or similar tools
Good eye for photography, layout, branding, and overall website presentation
Understanding of mobile optimization for websites
Organized, responsive, and able to work independently
Can explain website and marketing recommendations in clear, understandable terms to a business owner
Hospitality experience (hotel, vacation rental, Airbnb, or bed & breakfast) is a strong plus
Airbnb knowledge preferred (not required)

Ongoing part-time role
Workload varies throughout the year
Additional hours may be needed during major seasonal website updates and preparation for upcoming seasons
Preference for a long-term working relationship beyond one-time website projects

Send to: [email protected]
Brief introduction and summary of WordPress experience
Links to WordPress websites currently managed or created
Experience with email marketing and the platforms used
Any experience working with hotels, vacation rentals, Airbnbs, restaurants, or other hospitality businesses
Availability

WordPress Website & Digital Marketing Manager

Job Description