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Tecra Industries, Inc.

Digital Marketing and Website Specialist

Tecra Industries, Inc.
Boulder, CO $45k - $60k/yr Full time Posted 9d ago
Marketing Campaign Management CMS Content Management Content Management Systems Content Marketing Data Analytics Design Tools Digital Marketing E Commerce Platform Ecommerce Marketing Landing Pages Paid Advertising Social Media Web Content Management Website Maintenance Website Management Woocommerce Wordpress
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Job Description

Tecra Industries, Inc. is hiring a Digital Marketing and Website Specialist in Gunbarrel, CO (onsite) to support growth through strong digital execution. This full-time role combines website ownership with campaign planning, content, and performance reporting, helping keep the brand consistent across the web, social channels, and email.

You will help ensure the company website stays accurate and easy to use while driving SEO/AEO improvements, producing marketing content, and maintaining an active social media cadence that includes video-based posts. With benefits like a four-day work week and 401(k) matching, this position is built for someone who enjoys running day-to-day marketing initiatives and refining them through analytics.

Responsibilities

  • Maintain and update the company website.
  • Create and update product pages, categories, pricing, specifications, and images.
  • Develop landing pages for promotions, product launches, and campaigns.
  • Ensure website content remains accurate and current.
  • Improve website functionality, user experience, and mobile responsiveness.
  • Coordinate product updates with internal teams.
  • Assist with planning and executing digital marketing campaigns, including promotional initiatives, product launches, and seasonal campaigns.
  • Maintain consistent branding and messaging across all digital platforms.
  • Develop marketing materials to support sales initiatives.
  • Manage social media accounts on Instagram, TikTok, LinkedIn, and Facebook.
  • Develop and maintain a content calendar, and create, schedule, and publish content across platforms.
  • Maintain a minimum posting schedule of two posts per week per platform, including at least one video-based post.
  • Capture product, employee, and behind-the-scenes content.
  • Monitor engagement, respond to comments and messages as appropriate, and support growth of the company’s online presence.
  • Collaborate with management to ensure consistency in branding, promotions, and messaging.
  • Write product descriptions, website copy, email campaigns, blog content, and promotional materials.
  • Support both SEO and brand awareness goals, including keyword research and SEO/AEO best practices.
  • Optimize website pages and product listings for search engines and monitor rankings to recommend improvements, including areas such as Google Ads, Wordpress, and Meta.
  • Develop and distribute email campaigns, newsletters, and promotional announcements; maintain email lists and templates.
  • Analyze campaign performance, monitor website and social metrics, generate reports, and track results including return on investment.

Requirements

  • 2+ years of experience in digital marketing, website management, social media, or related fields.
  • Experience managing websites using platforms such as WordPress or WooCommerce.
  • Knowledge of social media platforms and content creation.
  • Familiarity with SEO principles and digital marketing best practices.
  • Strong written communication skills.
  • Preferred: proficiency with Canva or Adobe Creative Suite.
  • Plus: experience with email marketing platforms.
  • Highly desirable: photography, video editing, or content creation experience.
  • Tools interest: genuine passion for tools, craftsmanship, and the DIY community; knowledge of the tool industry is a major plus.
  • Self-starter: ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
  • Team player: collaborative mindset and willingness to pitch in and support the team.

Tech Stack

  • WordPress, WooCommerce
  • Google Ads, Meta
  • Canva, Adobe Creative Suite
  • Instagram, TikTok, LinkedIn, Facebook

Benefits

  • 401(k) matching
  • Paid Health Insurance
  • Dental and Vision Insurance Available
  • Paid Time Off
  • Four Day Work Week

Job Type: Full-Time
Location: Gunbarrel, CO (In person)
Salary: $45,000.00 - $60,000.00 per year
Experience: Marketing (2 years required)

Application prompt: If you are stuck on a deserted island, what is the one food you would bring to eat for the rest of your life?

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