Monument Metals, a fast-growing ecommerce precious metals dealer based in Frederick, Maryland, is expanding its marketing team with a hands-on Senior Ecommerce Marketing Specialist. This role centers on growing email and SMS revenue, sharpening segmentation, and turning inventory opportunities into campaigns. The position is onsite in Frederick, MD with a salary of USD 75,000 - 85,000 per year and requires 5–8 years of ecommerce marketing experience, collaborating with the CMO, CEO, creative, and technical teams to plan, execute, and optimize campaigns across email, SMS, website merchandising, and lifecycle flows.
Responsibilities
- Help own and execute the weekly promotional calendar
- Learn how leadership selects products based on inventory, pricing, market movement, and customer demand
- Build and execute segmented email and SMS campaigns
- Improve customer lifecycle journeys, automations, winback campaigns, and retention flows
- Develop product promotion strategies for gold, silver, bullion, coins, bars, and related categories
- Partner with the creative team on email layouts, banners, product messaging, and campaign assets
- Collaborate with the technical team on homepage features, category merchandising, landing pages, and onsite promotional placement
- Analyze campaign performance, revenue, conversion, AOV, segmentation results, and customer behavior
- Recommend promotional opportunities based on inventory, customer segments, and market conditions
- Use AI tools to improve speed, strategy, segmentation, content planning, and campaign execution
- Help increase email/SMS revenue, improve retention, and reduce reliance on leadership for daily product promotion decisions
Requirements
- 5–8 years of ecommerce marketing experience
- Experience with email marketing platforms such as Attentive, Klaviyo, Mailchimp, or similar
- Strong understanding of segmentation, customer journeys, campaign planning, and lifecycle marketing
- Ecommerce platform experience such as Magento, Shopify, BigCommerce, WooCommerce, or similar
- Experience supporting product promotions, merchandising, inventory-driven campaigns, or revenue-focused ecommerce marketing
- Comfortable reviewing marketing performance data and making recommendations
- Strong communication and organizational skills
- Ability to work hands-on in a fast-moving ecommerce environment
- Experience using AI tools such as ChatGPT, Claude, Gemini, or similar
- Strong attention to detail and ability to manage multiple campaigns at once
Technologies
- Attentive
- Klaviyo
- Mailchimp
- Magento
- Shopify
- BigCommerce
- WooCommerce
- ChatGPT
- Claude
- Gemini
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
About Monument Metals
- Monument Metals is a fast-growing ecommerce precious metals dealer based in Frederick, Maryland.
- We sell gold, silver, platinum, palladium, and bullion products to investors and collectors across the country.
- Our business is built on competitive pricing, transparent service, strong customer relationships, and a high-performing ecommerce experience.
Role Overview
The Senior Ecommerce Marketing Specialist will help own the commercial marketing engine for Monument Metals. This role sits at the intersection of ecommerce, product marketing, lifecycle marketing, segmentation, merchandising, and revenue-driving campaign execution. This is a hands-on ecommerce marketing role focused on moving product, improving customer journeys, increasing email/SMS revenue, and turning inventory and market opportunities into successful campaigns. You will work closely with the CMO, CEO, creative team, and technical team to plan, execute, and optimize promotional campaigns across email, SMS, website merchandising, and customer lifecycle flows.
Nice to Have
- Experience in retail ecommerce, DTC, collectibles, financial products, investing, or high-consideration products
- Experience with SMS marketing
- Experience with customer retention, VIP segments, winback campaigns, or loyalty strategy
- Experience working with creative and technical teams
Success in this role looks like
- Email and SMS revenue increases
- Promotional campaigns become more segmented and strategic
- Weekly product promotions are planned and executed more effectively
- Customer journeys and automations generate more revenue
- Inventory movement campaigns become more disciplined and measurable
- Leadership spends less time manually determining daily product pushes
- Marketing becomes more proactive, data-driven, and commercially focused
Why you'll love working with us
- Join a growing business in a strong, in-demand industry
- Work on real, impactful campaigns — not just filler content
- Enjoy a mix of creative, digital, and operational tasks
- In-office relaxed culture with coffee, snacks, and fast feedback
- Competitive pay, full benefits, and growth opportunities
How to Apply
Please submit your resume, cover letter, and any relevant work samples. We look forward to hearing from you!
