Content Marketing Specialist

Join Garmin International, Inc. as a full-time Content Marketing Specialist at its U.S. headquarters in the Greater Kansas City area (onsite in Olathe, KS). This role supports Garmin’s customer-focused storytelling by helping publish original blog content end-to-end, optimizing it for search performance, and partnering across teams on integrated campaigns aligned with Garmin business objectives.

What you’ll do

• Generate original, creative blog post concepts aimed at attracting both new and existing Garmin customers.
• Own a story idea from initial research and creative copy through editing and approval, coordinating with other departments so stories are ready for publication and supported for maximum readership.
• Use knowledge of Garmin’s business segments and marketing objectives to choose which topics to cover based on readership goals, without management direction.
• Develop and execute a plan to optimize content for search engine performance (including Google) to drive maximum results.
• Work as a Garmin “reporter” by conducting interviews with internal and external parties, following leads, and building stories in Associate Press (AP) style.
• Maintain Garmin.com blog content by ensuring accuracy, timeliness, and relevance, updating toward current marketing objectives, and using independent judgment to edit, update, or remove content as appropriate.
• Collaborate with other departments to recommend, develop, and run integrated content campaigns that may include blog, PR, social, and eblast as assigned.
• Manage multiple time-sensitive projects at once by setting priorities and triaging urgent needs.
• Complete additional Garmin.com duties as assigned by the Content Marketing Manager.

What you’ll bring

• Bachelor’s Degree in Marketing, Journalism, or a related field, plus 2+ years of demonstrated professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator.
• Detail-oriented approach with the ability to work proactively and effectively with minimal supervision.
• Proven ability to write and edit both long-form and short-form content.
• Demonstrated content marketing strategy knowledge and experience implementing it.
• Ability to work on deadlines.
• Experience optimizing content with GEO/SEO and Google Analytics in mind.
• Strong passion for Garmin business and products.
• Proficiency with Microsoft Office, Sprinklr, WordPress, or other content management software.
• Understanding of web publishing requirements.
• Demonstrated editorial mindset and the ability to anticipate audience preferences.
• Excellent communication and writing skills in English, with ownership of previous published writing samples.

Tools you’ll use

• Microsoft Office
• Sprinklr
• WordPress and other content management software
• GEO/SEO
• Google Analytics

Benefits

This position is eligible for Garmin’s benefit program.