Content Marketing Specialist

The Content Marketing Specialist will report to the Global Marketing Manager and develop technical, customer, and industry-focused content to support marketing and sales across multiple channels.

Responsibilities

• Develop and maintain messaging frameworks, positioning, and content narratives aligned to commercial goals, marketing campaigns, and customer challenges
• Create, update, and maintain content assets such as sales and internal enablement tools, blogs, landing pages, account-based marketing content, training guides, videos, email campaigns, advertising copy, presentations, website, social media, and press releases
• Turn market insights, customer pain points, and industry trends into content initiatives that add value
• Maintain messaging consistency across channels and mediums, including websites, marketing campaigns, ABM programs, and other marketing materials
• Collaborate with cross-functional teams to refine engineering and buyer personas
• Tailor content to support persona journeys across the marketing lifecycle
• Write articles for industry publications
• Build relationships with industry peer groups and determine content needs
• Create and distribute product- and process-related updates and tips to support knowledge sharing for the sales force and client base
• Perform other duties as requested

Requirements

• Bachelor’s Degree in English, Journalism, Communications, Marketing, or related experience
• Knowledge of the B2B manufacturing industry
• Strong technical-mindedness paired with creativity
• Interest in research and ability to explain complex ideas
• Polished writing skills and demonstrated ability to create engaging content for multiple channels
• Intellectual curiosity
• Highly structured and organized work style
• High attention to detail
• Strong communication skills
• Ability to work under tight deadlines
• Autonomous and dynamic approach to work
• Ability to bring new ideas and be innovative
• Marketing Tools and Software experience (preferred; not required)
• Willingness to travel to other AIM locations

Tools & Technologies

• Marketing Cloud
• SEMrush
• GA4
• Google Search Console
• AI Tools
• WordPress

Location

• Cranston, RI (onsite)

Benefits

• Opportunity to be part of a leading company in a specialized industry
• Join a team of passionate professionals focused on company growth and advancement
• Ongoing learning and growth opportunities in a rewarding work environment
• Opportunity to make a significant impact on sales and marketing efforts
• Opportunity to work on a global level with colleagues from around the world