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Email Marketing Specialist

Middlesex County New Brunswick, NJ

New Brunswick, NJ

Today

$47k - $50k/yr Full time Marketing Communications Content Marketing

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Job Description

Email Marketing Specialist position supporting audience communication through recurring e-newsletters and MailChimp campaign management.

Responsibilities

Write, edit, build, and deploy five recurring e-newsletters
Create newsletter content using the Division Head’s approved strategy and priorities
Interpret county-wide priorities and suggest additional content for inclusion
Repurpose approved content from campaigns, departments, partners, social channels, and other sources
Coordinate submissions, review cycles, approvals, graphics, images, links, and calls to action
Ensure e-newsletters follow formatting, accessibility, brand, and quality standards
Act as the day-to-day MailChimp administrator
Maintain newsletter templates and standard production processes
Manage audience segments, subscriber groups, and list organization
Monitor list health including growth, unsubscribes, bounces, and interactive subscribers
Manage audience permissions, unsubscribe settings, and related compliance requirements
Support subscription form, preferences, and subscriber journey improvements
Maintain documentation for recurring email processes and audience management
Develop, build, test, schedule, and optimize drip campaigns for events, programs, campaigns, and audience needs
Translate approved campaign direction into email sequences, including timing, audience targeting, CTAs, and follow-up messaging
Manage triggers, segments, enrollment criteria, suppression rules, and unsubscribe settings in MailChimp
Coordinate campaign assets including content, registration links, landing pages, graphics, and approvals
Test full sequences prior to launch to confirm timing, links, formatting, and audience rules
Set up tracking to measure campaign and journey performance
Maintain the day-to-day email content calendar and confirm newsletter send dates within approved cadence
Track content deadlines, submissions, reviews, approvals, and deployment
Identify content gaps and recommend county-wide or departmental content
Flag conflicts with other e-newsletters, major campaigns, or significant county communications
Track opens, clicks, unsubscribes, bounces, and downstream actions/conversions when available
Test subject lines, content structure, CTAs, send timing, and other email elements
Evaluate performance across recurring e-newsletters and email journeys
Identify best-performing topics, formats, audiences, and approaches
Recommend routine improvements to newsletter content and deployment
Provide regular performance reporting to the Division Head
Share significant audience and performance insights that can impact broader content strategy

Requirements

Bachelor’s degree in Marketing or Communications
2+ years experience in a corporate, agency, or government marketing organization
Excellent command of spoken and written English
Confident communicator who can work with multiple groups including Marketing, Public & Government Affairs, Communications, and outside partners
Ability to influence and collaborate with key stakeholders
Experience with MailChimp

Technology

MailChimp

Benefits

Competitive benefits
Pension plan
On-site wellness coaches
Health and dental insurance
Generous vacation, sick, and holiday leave

Portfolio

Please include a link to your portfolio on your resume.

Location: 75 Bayard Street, New Brunswick, NJ (onsite)
Schedule: Monday–Friday, 8:30 a.m.–4:15 p.m.
Compensation: USD 46,750–49,750 per year

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