Email Marketing Specialist

Email Marketing Specialist position supporting audience communication through recurring e-newsletters and MailChimp campaign management.

Responsibilities

• Write, edit, build, and deploy five recurring e-newsletters
• Create newsletter content using the Division Head’s approved strategy and priorities
• Interpret county-wide priorities and suggest additional content for inclusion
• Repurpose approved content from campaigns, departments, partners, social channels, and other sources
• Coordinate submissions, review cycles, approvals, graphics, images, links, and calls to action
• Ensure e-newsletters follow formatting, accessibility, brand, and quality standards
• Act as the day-to-day MailChimp administrator
• Maintain newsletter templates and standard production processes
• Manage audience segments, subscriber groups, and list organization
• Monitor list health including growth, unsubscribes, bounces, and interactive subscribers
• Manage audience permissions, unsubscribe settings, and related compliance requirements
• Support subscription form, preferences, and subscriber journey improvements
• Maintain documentation for recurring email processes and audience management
• Develop, build, test, schedule, and optimize drip campaigns for events, programs, campaigns, and audience needs
• Translate approved campaign direction into email sequences, including timing, audience targeting, CTAs, and follow-up messaging
• Manage triggers, segments, enrollment criteria, suppression rules, and unsubscribe settings in MailChimp
• Coordinate campaign assets including content, registration links, landing pages, graphics, and approvals
• Test full sequences prior to launch to confirm timing, links, formatting, and audience rules
• Set up tracking to measure campaign and journey performance
• Maintain the day-to-day email content calendar and confirm newsletter send dates within approved cadence
• Track content deadlines, submissions, reviews, approvals, and deployment
• Identify content gaps and recommend county-wide or departmental content
• Flag conflicts with other e-newsletters, major campaigns, or significant county communications
• Track opens, clicks, unsubscribes, bounces, and downstream actions/conversions when available
• Test subject lines, content structure, CTAs, send timing, and other email elements
• Evaluate performance across recurring e-newsletters and email journeys
• Identify best-performing topics, formats, audiences, and approaches
• Recommend routine improvements to newsletter content and deployment
• Provide regular performance reporting to the Division Head
• Share significant audience and performance insights that can impact broader content strategy

Requirements

• Bachelor’s degree in Marketing or Communications
• 2+ years experience in a corporate, agency, or government marketing organization
• Excellent command of spoken and written English
• Confident communicator who can work with multiple groups including Marketing, Public & Government Affairs, Communications, and outside partners
• Ability to influence and collaborate with key stakeholders
• Experience with MailChimp

Technology

• MailChimp

Benefits

• Competitive benefits
• Pension plan
• On-site wellness coaches
• Health and dental insurance
• Generous vacation, sick, and holiday leave

Portfolio

Please include a link to your portfolio on your resume.

Location: 75 Bayard Street, New Brunswick, NJ (onsite)
Schedule: Monday–Friday, 8:30 a.m.–4:15 p.m.
Compensation: USD 46,750–49,750 per year