Join CDF Distributors as a Digital Marketing Specialist focused on CRM and lifecycle campaigns for email and SMS across multiple brands.

Independently plan, build, write, and deploy email and SMS campaigns across multiple brands
Develop and optimize automated customer journeys, including:
- welcome sequences
- abandoned cart recovery
- post-purchase engagement
- win-back campaigns
Manage customer segmentation, subscriber lists, and database hygiene
Run A/B testing to improve engagement, conversions, and customer retention
Coordinate lifecycle campaigns with website promotions, product launches, and seasonal marketing initiatives
Monitor and respond to customer reviews and feedback across Google Business Profile, BBB, Trustpilot, and other review platforms
Participate in relevant industry forums and online discussions to identify customer concerns and support positive customer experiences
Maintain consistent brand messaging to strengthen customer trust
Use Google Analytics 4 (GA4) and marketing dashboards to evaluate campaign performance
Track customer engagement, retention, and lifecycle marketing KPIs
Prepare actionable weekly and monthly performance reports
Identify opportunities to improve campaign effectiveness and customer lifetime value
Collaborate with the Creative Content Specialist, website team, and performance marketing team to align campaigns with business objectives
Assist as needed with trade show coordination, marketing materials, vendor communication, and promotional outreach

3+ years of professional digital marketing experience, including direct CRM and customer lifecycle marketing experience
Hands-on experience developing, executing, and optimizing email marketing campaigns
Experience building or managing marketing automation workflows and customer segmentation
Strong copywriting skills and ability to communicate across multiple brand voices
Experience with marketing analytics, A/B testing, and performance reporting
Ability to independently manage campaigns from planning through execution
Strong organizational skills and ability to manage multiple priorities
On-site availability in Gallatin, Tennessee, Monday through Friday, 7:00 AM–4:00 PM
Bachelor’s degree required (Marketing, Communications, Business Administration, or related field) or equivalent relevant professional experience
Experience requirements listed in posting:
- Social media marketing: 3 years (Required)
- Dedicated Digital Marketing: 3 years (Required)

Which CRM or email marketing platforms have you used hands-on? Please describe your level of experience.
Have you independently built, launched, and optimized automated email or SMS campaigns (welcome sequences, abandoned cart recovery, win-back campaigns)?
Describe one email or lifecycle marketing campaign you personally managed. What did you build, and what measurable results did you achieve?
Are you able to work 100% on-site in Gallatin, TN, Monday through Friday, 7:00 AM–4:00 PM?

Digital Marketing Specialist

Job Description