Marketing Jobs in Cranston, RI

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Content Marketing Specialist

AIM Solder Cranston, RI

Cranston, RI

Today

Full time Marketing Brand Management Business Development

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Job Description

The Content Marketing Specialist will report to the Global Marketing Manager and develop technical, customer, and industry-focused content to support marketing and sales across multiple channels.

Responsibilities

Develop and maintain messaging frameworks, positioning, and content narratives aligned to commercial goals, marketing campaigns, and customer challenges
Create, update, and maintain content assets such as sales and internal enablement tools, blogs, landing pages, account-based marketing content, training guides, videos, email campaigns, advertising copy, presentations, website, social media, and press releases
Turn market insights, customer pain points, and industry trends into content initiatives that add value
Maintain messaging consistency across channels and mediums, including websites, marketing campaigns, ABM programs, and other marketing materials
Collaborate with cross-functional teams to refine engineering and buyer personas
Tailor content to support persona journeys across the marketing lifecycle
Write articles for industry publications
Build relationships with industry peer groups and determine content needs
Create and distribute product- and process-related updates and tips to support knowledge sharing for the sales force and client base
Perform other duties as requested

Requirements

Bachelor’s Degree in English, Journalism, Communications, Marketing, or related experience
Knowledge of the B2B manufacturing industry
Strong technical-mindedness paired with creativity
Interest in research and ability to explain complex ideas
Polished writing skills and demonstrated ability to create engaging content for multiple channels
Intellectual curiosity
Highly structured and organized work style
High attention to detail
Strong communication skills
Ability to work under tight deadlines
Autonomous and dynamic approach to work
Ability to bring new ideas and be innovative
Marketing Tools and Software experience (preferred; not required)
Willingness to travel to other AIM locations

Tools & Technologies

Marketing Cloud
SEMrush
GA4
Google Search Console
AI Tools
WordPress

Location

Cranston, RI (onsite)

Benefits

Opportunity to be part of a leading company in a specialized industry
Join a team of passionate professionals focused on company growth and advancement
Ongoing learning and growth opportunities in a rewarding work environment
Opportunity to make a significant impact on sales and marketing efforts
Opportunity to work on a global level with colleagues from around the world

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