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Content Marketing Specialist

Garmin International, Inc. Olathe, KS

Olathe, KS

Today

Full time Marketing CMS Content Management

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Job Description

Join Garmin International, Inc. as a full-time Content Marketing Specialist at its U.S. headquarters in the Greater Kansas City area (onsite in Olathe, KS). This role supports Garmin’s customer-focused storytelling by helping publish original blog content end-to-end, optimizing it for search performance, and partnering across teams on integrated campaigns aligned with Garmin business objectives.

What you’ll do

Generate original, creative blog post concepts aimed at attracting both new and existing Garmin customers.
Own a story idea from initial research and creative copy through editing and approval, coordinating with other departments so stories are ready for publication and supported for maximum readership.
Use knowledge of Garmin’s business segments and marketing objectives to choose which topics to cover based on readership goals, without management direction.
Develop and execute a plan to optimize content for search engine performance (including Google) to drive maximum results.
Work as a Garmin “reporter” by conducting interviews with internal and external parties, following leads, and building stories in Associate Press (AP) style.
Maintain Garmin.com blog content by ensuring accuracy, timeliness, and relevance, updating toward current marketing objectives, and using independent judgment to edit, update, or remove content as appropriate.
Collaborate with other departments to recommend, develop, and run integrated content campaigns that may include blog, PR, social, and eblast as assigned.
Manage multiple time-sensitive projects at once by setting priorities and triaging urgent needs.
Complete additional Garmin.com duties as assigned by the Content Marketing Manager.

What you’ll bring

Bachelor’s Degree in Marketing, Journalism, or a related field, plus 2+ years of demonstrated professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator.
Detail-oriented approach with the ability to work proactively and effectively with minimal supervision.
Proven ability to write and edit both long-form and short-form content.
Demonstrated content marketing strategy knowledge and experience implementing it.
Ability to work on deadlines.
Experience optimizing content with GEO/SEO and Google Analytics in mind.
Strong passion for Garmin business and products.
Proficiency with Microsoft Office, Sprinklr, WordPress, or other content management software.
Understanding of web publishing requirements.
Demonstrated editorial mindset and the ability to anticipate audience preferences.
Excellent communication and writing skills in English, with ownership of previous published writing samples.

Tools you’ll use

Microsoft Office
Sprinklr
WordPress and other content management software
GEO/SEO
Google Analytics

Benefits

This position is eligible for Garmin’s benefit program.

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4mo ago

Content Marketing Specialist

Garmin International, Inc. Olathe, KS

Olathe, KS

4mo ago Closed

Full time Marketing Analytics Campaign Management

This position is no longer accepting applications (closed Jun 8, 2026).

Job Description

Based onsite at Garmin's U.S. headquarters in the Greater Kansas City area, this full-time Content Marketing Specialist role is anchored in Olathe, Kansas. The position centers on developing original blog content, refining it for search performance, and leading cross-department campaigns that align with Garmin's marketing objectives. It provides an opportunity to shape Garmin's storytelling for both new and existing customers while coordinating with multiple teams to maximize readership.

Responsibilities

Create fresh, compelling blog concepts aimed at engaging both new and existing Garmin customers
Manage a story from idea to publication independently, including research, producing copy, and guiding it through edits and approvals to publish, while coordinating with other teams to maximize promotion and readership
Apply deep knowledge of Garmin's business segments and marketing goals to independently select topics that attract readers
Evaluate content and craft optimization plans to improve performance in search engines such as Google
Serve as a Garmin reporter, interviewing internal and external sources, pursuing leads, and shaping stories in AP style
Oversee the Garmin.com blog content library to keep material accurate, timely, relevant, and aligned with current marketing objectives, using independent judgment to review, action plans, and edit or remove content as needed
Work with cross-functional teams to design and execute integrated content campaigns spanning blog, PR, social, and email blasts as assigned
Handle several time-sensitive projects at once, prioritizing tasks and triaging urgent matters with minimal supervision
Fulfill additional Garmin.com duties as assigned by the Content Marketing Manager

Requirements

Bachelor’s Degree in Marketing, Journalism, or related field
Minimum of 2 years of demonstrated professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator
Detail-oriented with the ability to work proactively and effectively with minimal supervision and meet deadlines
Proven ability to write and edit both long-form and short-form content
Solid understanding of content marketing strategy and its implementation
Experience optimizing content with SEO practices and Google Analytics insights
Strong enthusiasm for Garmin business and products
Proficiency in Microsoft Office, Sprinklr, WordPress or other content management software
Understanding of web publishing requirements
Editorial mindset with the ability to predict audience preferences
Excellent English writing and communication skills
Portfolio demonstrating creativity and the ability to write for traditional media outlets and digital platforms
Comfort discussing and developing big-picture content strategy and the ability to translate complex information into clear articles or long-form content

Technologies

Microsoft Office
Sprinklr
WordPress
Google Analytics

Benefits

Eligible for Garmin's benefit program

Desired Qualifications

Prior published writing samples

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Marketing Jobs in Olathe, KS

Content Marketing Specialist

Content Marketing Specialist

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