Marketing Jobs in Olathe, KS

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11d ago

Content Marketing Specialist

Garmin International, Inc. Olathe, KS

Olathe, KS

11d ago

Full time Marketing Analytics Campaign Management

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Job Description

Based onsite at Garmin's U.S. headquarters in the Greater Kansas City area, this full-time Content Marketing Specialist role is anchored in Olathe, Kansas. The position centers on developing original blog content, refining it for search performance, and leading cross-department campaigns that align with Garmin's marketing objectives. It provides an opportunity to shape Garmin's storytelling for both new and existing customers while coordinating with multiple teams to maximize readership.

Responsibilities

Create fresh, compelling blog concepts aimed at engaging both new and existing Garmin customers
Manage a story from idea to publication independently, including research, producing copy, and guiding it through edits and approvals to publish, while coordinating with other teams to maximize promotion and readership
Apply deep knowledge of Garmin's business segments and marketing goals to independently select topics that attract readers
Evaluate content and craft optimization plans to improve performance in search engines such as Google
Serve as a Garmin reporter, interviewing internal and external sources, pursuing leads, and shaping stories in AP style
Oversee the Garmin.com blog content library to keep material accurate, timely, relevant, and aligned with current marketing objectives, using independent judgment to review, action plans, and edit or remove content as needed
Work with cross-functional teams to design and execute integrated content campaigns spanning blog, PR, social, and email blasts as assigned
Handle several time-sensitive projects at once, prioritizing tasks and triaging urgent matters with minimal supervision
Fulfill additional Garmin.com duties as assigned by the Content Marketing Manager

Requirements

Bachelor’s Degree in Marketing, Journalism, or related field
Minimum of 2 years of demonstrated professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator
Detail-oriented with the ability to work proactively and effectively with minimal supervision and meet deadlines
Proven ability to write and edit both long-form and short-form content
Solid understanding of content marketing strategy and its implementation
Experience optimizing content with SEO practices and Google Analytics insights
Strong enthusiasm for Garmin business and products
Proficiency in Microsoft Office, Sprinklr, WordPress or other content management software
Understanding of web publishing requirements
Editorial mindset with the ability to predict audience preferences
Excellent English writing and communication skills
Portfolio demonstrating creativity and the ability to write for traditional media outlets and digital platforms
Comfort discussing and developing big-picture content strategy and the ability to translate complex information into clear articles or long-form content

Technologies

Microsoft Office
Sprinklr
WordPress
Google Analytics

Benefits

Eligible for Garmin's benefit program

Desired Qualifications

Prior published writing samples

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