Content Marketing Manager

Peachtree Catering & Events seeks a hands-on Content Marketing Manager to own content creation, digital channels, and performance-driven improvements onsite in Wayne, PA.

Responsibilities

• Photograph and film events, tastings, culinary work, venues, team members, and behind-the-scenes activity using an intentional schedule aligned to company sales.
• Create and edit Reels, short-form video, stories, still photography, captions, emails, website copy, blogs, and campaign assets using established standards.
• Select imagery, copy, music, audio, pacing, and sequencing with strong editorial judgment.
• Review complete professional galleries and make disciplined selections for websites, listings, social media, sales materials, and the asset library.
• Maintain content and campaign calendars across websites, email, social platforms, Google Business Profiles, wedding marketplaces, and other priority channels.
• Handle day-to-day community engagement, including reposting, collaboration opportunities, routine reviews, and escalation of sensitive issues.
• Spot content gaps, editorial opportunities, and recurring client questions; coordinate resources needed to address them.
• Work with outside specialists when assigned (web, SEO, advertising, PR, photography, production).
• Monitor indicators across website, search, email, social, marketplaces, reputation, lead-source, and campaign performance.
• Interpret results to identify weaknesses and opportunities, then provide concise recommendations to the Creative Director.
• Track changes in digital behavior, content formats, search, competitors, and client expectations; contribute findings to the team’s planning and R&D.
• Partner with Sales on lead quality, client questions, conversion patterns, positioning, and launch support (Sales manages inquiry handling and sales follow-through).
• Provide the Creative Operations Specialist with approved copy, image selections, ordering details, tags, links, specifications, deadlines, and intended use after Creative Director prioritization.
• Review completed marketing work to verify correct content, selections, sequence, links, tags, and placement.
• Coordinate input and approvals from the department responsible for underlying information and factual accuracy.
• Collaborate with Culinary and the Creative Director to pair current menu offerings with accurate, strong photography; Culinary verifies dish identity and details, while Creative Operations maintains the resulting library.

Requirements

• 5+ years of content marketing or digital marketing experience with meaningful hands-on responsibility.
• Strong portfolio showing photography, video, short-form content, writing, and image curation.
• Excellent visual and editorial judgment, plus discipline to narrow a large set of work into a purposeful selection.
• Strong writing, editing, planning, communication, and analytical skills.
• Experience with websites, SEO fundamentals, email, social platforms, marketplaces, community management, and performance reporting.
• Hospitality, weddings, events, food and beverage, or multi-brand experience preferred.

Technologies

• SEO
• Email
• Social platforms
• Google Business Profiles
• Wedding marketplaces

What Success Looks Like

• Peachtree maintains a steady stream of current, high-quality photography, video, Reels, editorial content, and campaigns.
• Galleries and channels remain purposeful, current, and disciplined rather than repetitive or indiscriminately populated.
• Digital performance, audience behavior, search opportunities, and lead-generation weaknesses are identified and addressed.
• Routine marketing work is planned and completed without requiring owner-level intervention.