Marketing Coordinator
Marketing
Analytics
Application
Business Development
Campaign Management
Channel Management
CMS
Communications
Content Management
Content Management Systems
Content Marketing
Coordinator
Data Analytics
Design Tools
Digital Marketing
Email Marketing
Google Adwords
Google Analytics
Google Tag Manager
Lead Generation
Marketing Analytics
Marketing Collateral
Marketing Technology
Paid Advertising
Program Management
Reporting and Analytics
Search Engine Marketing
Social Media
Wcms Platforms
Web
Web Content Management
Web Design
Website Maintenance
Website Management
Wordpress
Job Description
National Bus Sales is hiring an onsite Marketing Coordinator in Tulsa, OK to plan, run, and optimize multi-channel digital campaigns.
Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across social media, paid advertising, email marketing, and SEM (Search Engine Marketing).
- Use SEO tools and perform keyword research to improve search visibility and increase organic traffic.
- Manage website content via content management systems such as WordPress, ensuring timely updates and accurate information.
- Create graphics and visual assets using Adobe Creative Suite, including Photoshop and Illustrator, to support campaign creative needs.
- Oversee paid advertising campaigns on Google Ads, Facebook Advertising, and Google AdWords, using conversion optimization to maximize ROI.
- Review and analyze web analytics using Google Analytics, Google Tag Manager, and other analytics platforms to measure performance, spot trends, and recommend improvements.
- Coordinate with cross-functional teams to keep branding and messaging consistent across digital channels while managing social media advertising and social media management.
- Support website management tasks, including troubleshooting and updates using HTML, CSS, JavaScript, and SQL.
- Assist with marketing automation by setting up workflows that nurture leads through email campaigns and other digital channels.
- Drive performance marketing by monitoring KPIs, optimizing paid search strategies, and refining digital tactics to improve engagement.
Requirements
- Proven experience setting up, executing, and analyzing digital marketing campaigns, with strong knowledge of SEM, paid advertising, and social media marketing.
- Hands-on proficiency with SEO tools, Google Analytics, Google Tag Manager, and web analytics reporting platforms.
- Ability to produce compelling content using copywriting skills combined with graphic design using Adobe Photoshop or similar tools.
- Technical aptitude with HTML, CSS, JavaScript, and SQL (highly desirable for website management and troubleshooting).
- Experience with e-commerce platforms or work in a B2B (business-to-business) marketing environment is a plus.
- Strong understanding of marketing automation tools and performance marketing strategies to optimize campaigns.
- Excellent organization skills, including the ability to manage multiple projects at once while maintaining strong attention to detail in a fast-paced setting.
Technologies
- SEO tools, WordPress
- Adobe Creative Suite, Photoshop, Illustrator
- Google Ads, Facebook Advertising, Google AdWords
- Google Analytics, Google Tag Manager
- HTML, CSS, JavaScript, SQL
Location: Tulsa, OK (onsite)
Salary: USD 50,318 - 60,598 per year
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