Digital Marketing Specialist
Marketing
Campaign Management
Channel Management
CMS
Content Management
Content Management Systems
Content Marketing
Cross-Functional
Digital Marketing
Email Marketing
Facebook Ads
Google Adwords
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Strategy
Marketing Technology
Paid Advertising
Reporting and Analytics
Search Engine Marketing
Social Media
Web Content Management
Website Maintenance
Website Management
Wordpress
Job Description
Harvest Table Culinary Group is seeking a Digital Marketing Specialist in Winston-Salem, NC (onsite) to design, execute, and optimize cross-channel campaigns that expand brand visibility and engagement globally.
Responsibilities
- Plan and run multi-channel digital campaigns across Google Ads, Facebook Advertising, and social networks to raise brand visibility and generate leads.
- Conduct keyword research and leverage SEO tools to improve website visibility and organic search rankings.
- Oversee paid advertising campaigns from setup through ongoing optimization and reporting to maximize return on investment.
- Produce engaging content for websites, blogs, email campaigns, and social channels that resonates with target audiences.
- Use analytics tools such as Google Analytics to monitor performance, identify data trends, and adjust strategies accordingly.
- Collaborate with design teams to create visual assets using Adobe Photoshop and the Adobe Creative Suite for digital ads and content.
- Manage website content via WordPress or other CMS, ensuring regular updates and performance optimization.
Requirements
- Demonstrated experience in digital marketing with strong knowledge of SEM, paid search marketing, and social media marketing.
- Proficiency with SEO tools, Google Ads, Google Analytics, Google Tag Manager, and marketing automation platforms.
- Technical skills including HTML, CSS, SQL basics for data analysis, and website management experience.
- Familiarity with content creation tools such as Adobe Photoshop and Adobe Creative Suite for designing compelling visuals.
- Knowledge of web analytics reporting to evaluate campaign success and inform future initiatives.
- Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
- Strong communication skills with a collaborative mindset to work effectively across teams globally.
Technologies
- Google Ads
- Facebook Advertising
- Google Analytics
- Google Tag Manager
- Adobe Photoshop
- Adobe Creative Suite
- WordPress
- CMS
- HTML
- CSS
- SQL
- Marketing automation platforms
Compensation
- USD 20 - 24 per hour
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