Marketing Coordinator

Vital Care Infusion Services is hiring a Marketing Coordinator for a remote (hybrid) role that combines flexibility with impactful work. The position offers a competitive salary range of USD 68,000 to 75,000 per year and a broad benefits package. Join a fast-paced, franchise-focused healthcare environment where strong technical marketing skills, creativity, and project management converge to support multi-channel campaigns across the organization. This role also provides opportunities for professional development and collaboration with cross-functional teams.

Responsibilities

• Plan, design, and launch email campaigns using MailChimp or similar platforms.
• Segment audiences, manage contact lists, and monitor reporting metrics.
• Leverage FranConnect or other CRM systems to support franchise communications and marketing programs.
• Track campaign performance, generate reports, and propose optimization strategies.
• Oversee and optimize Google Ads campaigns.
• Execute campaigns through LinkedIn Campaign Manager and Meta Ads Manager for Facebook and Instagram.
• Monitor key metrics such as click-through rate, conversion rate, cost per lead, and ROI.
• Support SEO best practices and optimize website content.
• Collaborate with the design team to create marketing collateral including flyers, postcards, brochures, digital assets, presentations, and event materials.
• Maintain brand standards across all franchise marketing materials.
• Operate design tools such as Adobe Photoshop, Illustrator, InDesign, Canva, and Acrobat.
• Provide basic video and multimedia support when needed using tools like Adobe Premiere Pro.
• Maintain and update website content, with WordPress experience preferred.
• Coordinate updates to franchise location pages and assist with landing page creation and campaign tracking.
• Ensure consistent messaging and branding across digital properties.
• Manage and schedule content across LinkedIn, Facebook, Instagram, and other platforms; develop content calendars.
• Write engaging copy aligned with compliance standards for emails, websites, social posts, print and digital materials, press releases, and internal communications.
• Coordinate marketing support for conferences, trade shows, and internal franchise meetings; manage logistics for event materials, signage, and promotional items.
• Assist franchisees with local marketing needs and brand-compliant asset creation; support grand openings and local awareness campaigns.
• Manage timelines and deliverables for multiple concurrent projects, including the marketing store.
• Collaborate with operations, franchise development, clinical teams, and leadership; maintain organized campaign documentation and calendars.
• Ensure deadlines are met while preserving quality and brand consistency.

Requirements

• Strong copywriting and editing skills.
• Excellent organizational and project management abilities.
• Ability to interpret analytics and make data-driven decisions.
• Detail-oriented with strong communication skills.
• Ability to work independently and collaboratively in a fast-growing franchise organization.

Technologies

• MailChimp
• FranConnect
• Google Ads
• LinkedIn Campaign Manager
• Meta Ads Manager
• WordPress
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Canva
• Adobe Acrobat
• Adobe Premiere Pro

Benefits

• Comprehensive medical, dental, and vision plans, plus flexible spending accounts and health savings accounts.
• Paid time off, personal days, and company-paid holidays.
• Paid paternal leave.
• Volunteerism days off.
• Income protection programs including company-sponsored basic life and long-term disability insurance, with additional voluntary options for life, accident, critical illness, and short-term disability.
• 401(k) matching and tuition reimbursement.
• Employee assistance programs covering mental health, financial, and legal resources.
• Rewards programs offered by our medical carrier.
• Professional development and growth opportunities.
• Employee referral program.

Physical Requirements

• Sitting for prolonged periods during the workday.
• Frequent keyboard use for typing and data entry.
• Occasional reaching for files, documents, or office supplies.
• Fine motor skills required for precise typing, mouse use, and paperwork handling.
• Visual acuity suitable for reading documents, computer screens, and other detailed work.