Marketing & Communications Content Creation Specialist

Rochester Institute of Technology’s Academic Affairs team is seeking a Marketing & Communications Content Creation Specialist to develop and deliver integrated communications that connect Academic Affairs leadership with key stakeholder audiences. In this onsite role in Rochester, NY, you will plan, write, edit, and distribute content across digital and print channels while supporting messaging alignment, content workflows, and measurable effectiveness.

Role overview

The specialist serves as a communications adviser and primary content resource for Academic Affairs leadership. You will coordinate communications priorities with central marketing, act as a divisional liaison for marketing and communications needs, and help ensure brand standards and key messaging are consistently reflected across all channels.

Responsibilities

• Develop and implement an annual communications strategy across websites, email, and social media using current best practices in communications, content management, and audience engagement.
• Advise divisional leadership and colleagues on communications strategy, messaging, audience engagement, and channel selection for audiences including faculty, staff, administrators, students, employers, and other stakeholders.
• Provide communications counsel and support for senior leadership announcements, special projects, task forces, committees, and other divisional initiatives.
• Coordinate with central marketing as the divisional liaison and primary communications contact to align priorities, resources, and institutional messaging.
• Write, edit, and proofread content for websites, email, newsletters, blogs, and other communications, including executive communications developed in collaboration with the Provost.
• Develop, organize, and manage content for multiple stakeholder audiences and communication channels, including monthly newsletters and email communications.
• Conduct regular website content audits and implement improvements to organization, usability, and effectiveness, collaborating with developers and university partners to resolve technical issues affecting content and user experience.
• Support website upgrades and redevelopment projects with appropriate technical and university partners.
• Create, schedule, and coordinate social media content for Academic Affairs Events, Career Services and Cooperative Education, and the Academic Success Center.
• Monitor social media channels and audience activity, respond to inquiries, and use social listening to identify trends, questions, and engagement opportunities.
• Use Google Analytics and other audience insights to evaluate communications effectiveness and inform content and digital engagement strategies.
• Monitor emerging digital and social media practices and incorporate relevant approaches into communications and audience engagement efforts.
• Develop and manage marketing communications including design, production, branding, messaging, advertising, and promotional materials for Academic Affairs, Career Services and Cooperative Education, and the Academic Success Center.
• Develop and execute promotional campaigns supporting events, institutional initiatives, and Career Services and Cooperative Education recruitment.
• Manage communications and marketing components of events and institutional initiatives, coordinating timelines, deliverables, content contributors, and stakeholders.
• Collaborate with central marketing, developers, and university partners to coordinate project requirements, resolve issues, and help ensure timely delivery.
• Create unique, effective visual and written marketing materials and communications across relevant media and platforms.
• Maintain consistent messaging across channels in collaboration with digital marketing and communications leadership.
• Develop and produce required materials to support division goals and objectives for events, programs, and initiatives.
• Ensure university brand standards are upheld, including required branding elements and key messaging in all materials.
• Manage marketing and communications requests from initial engagement through approvals and production/publication, ensuring requirements are met.
• Communicate with internal and external vendors to support quality, cost-effective outcomes, and a professional, mutually beneficial relationship.
• Other duties as assigned.

Requirements

• Knowledge of communication formats including marketing, advertising, copywriting, branding, campaigns, and other formats designed to influence perception and engage public audiences.
• Ability to write, proofread, and edit clear, concise, persuasive, and grammatically correct communications.
• Skill in multi-tasking, project management, prioritization, and organization.
• Ability to collect, synthesize, and process information quickly and accurately with attention to detail.
• Ability to think creatively and strategically.
• Bachelor’s degree in a related field.
• 3 years of relevant experience.
• Equivalent combination of experience and education may be considered.

Tools and category

• Technologies: Google Analytics
• FLSA Category: Exempt
• Work Location: On Campus

Compensation and application

• Salary: $54,400 - $70,000 annually
• Application materials: Cover Letter; Curriculum Vitae or Resume

Additional details

• Candidates must be eligible to work in the United States.
• The hiring process may require a criminal background check and/or motor vehicle records check.
• Any verbal or written offer is contingent on satisfactory results determined by Human Resources.
• RIT provides reasonable accommodations under applicable laws, including the Rehabilitation Act, the ADA, and New York Human Rights Law. To request accommodation, contact Human Resources at 585-475-2424 or email [email protected].