Field Marketing Manager

The Field Marketing Manager for Japan leads the complete field marketing lifecycle, from brand and demand generation to pipeline development and revenue acceleration. This role partners with the Japan sales organization and the APJ Demand Creation HUB to optimize pipeline and revenue outcomes.

Responsibilities

• Lead the Japan field marketing plan across the full GTM funnel, coordinating activities from PR and brand to pipeline creation, acceleration, and late-stage deal support.
• Design and implement integrated campaigns with the APJ Demand Creation HUB across email, social, paid media, content syndication, digital advertising, and paid editorial channels.
• Manage executive engagement programs in Japan, including executive roundtables, CxO events, and account-based relationship marketing aligned with Japanese enterprise buying dynamics.
• Develop partner marketing initiatives with key Japan channel and alliance partners to generate joint pipeline and co-selling opportunities.
• Oversee Japan PR and communications with regional resources to build Twilio’s brand credibility and thought leadership in the market.
• Plan and deliver demand generation programs including events (physical and digital), webinars, outbound campaigns, ABM programs, and content-led nurture efforts.
• Utilize intent data and signal-based marketing tools to prioritize target accounts, time campaigns, and allocate marketing investment to in-market buyers.
• Collaborate with the Japan SDR team to ensure effective lead handoff, campaign follow-up alignment, and continuous feedback to improve lead quality and conversion.
• Partner with Account Executives to support late-stage pipeline acceleration through targeted programs, bespoke content, and customer references to advance deals to close.
• Localize global and regional assets, messaging, and content for the Japanese market with agency support, ensuring cultural and linguistic relevance across touchpoints.
• Leverage AI-powered marketing tools to boost productivity and campaign effectiveness, including AI-assisted content, performance analysis, audience segmentation, and personalized outreach at scale.
• Analyze campaign performance using CRM and BI tools, and maintain regular reporting to stakeholders on Japan field marketing results, learnings, and optimization actions.
• Prioritize market needs using data, refine demand creation plans, and adjust strategy and investment based on what works.
• Collaborate with Marketing Operations to optimize marketing automation workflows, ensure accurate data capture, and maintain lead routing in Marketo and Salesforce.
• Identify opportunities to improve marketing effectiveness through better targeting, processes, and smarter use of technology and automation.
• Serve as the primary marketing partner to the Japan sales organization, gathering field intelligence and communicating needs to corporate and regional marketing to ensure GTM plans reflect market requirements.
• Coordinate with the APJ Demand Creation HUB, regional product marketing, and PR teams to ensure Japan is represented in regional and global program planning and roadmaps.
• Manage third-party vendors, creative agencies, event production partners, and media partners to deliver programs on time, on budget, and on brand.
• Contribute to web localization and technical marketing system input, representing Japan customer and developer needs within the broader APJ marketing infrastructure.

Requirements

• 7 to 10 years of experience in B2B field marketing, demand generation, or integrated marketing communications, with a proven track record in the Japanese market.
• Proven ability to design, run, and optimize brand-to-revenue GTM programs spanning PR, demand generation, ABM, pipeline acceleration, and partner marketing.
• Strong commercial acumen with the capacity to link marketing activity to pipeline and revenue outcomes and to articulate this connection to sales stakeholders.
• Experience partnering with a sales organization and SDR/BDR teams to align marketing with revenue goals and support late-stage pipeline progression.
• Experience planning and delivering both in-person and virtual events in Japan, including agency management, venues, logistics, and post-event lead management.
• Hands-on experience with account-based marketing targeting enterprise or mid-market accounts.
• Proficiency with marketing automation tools (Marketo) and CRM platforms (Salesforce).
• Experience with BI tools such as Tableau or Looker for campaign performance analysis and reporting.
• Comfort with AI-powered tools to enhance productivity, including AI-assisted content creation, campaign optimization, audience targeting, and performance analysis.
• Familiarity with intent data and signal-based marketing platforms (such as 6sense or Bombora) to support account prioritization and demand timing.
• Excellent relationship-building and cross-functional collaboration skills within a matrixed environment across sales, marketing, and partners.
• Business-level fluency in English and full fluency in Japanese, both written and spoken.
• Deep understanding of Japanese business culture, including enterprise relationship-building and consensus-based decision-making processes.
• Willingness to travel up to 30 percent within Japan and periodically across the APJ region.

Technologies

• Marketo
• Salesforce
• Tableau
• Looker
• 6sense
• Bombora

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program

Desired

• Experience in CPaaS, SaaS, or cloud-based communications technology businesses.
• Experience with partner or channel marketing programs in Japan, including system integrators, distributors, or alliance partners.
• Familiarity with Twilio's products and platform.
• Experience creating and managing digital assets such as whitepapers, eBooks, and sponsored webinars with Japanese media partners.
• Experience working in a high-growth, fast-paced B2B SaaS environment with regional or global marketing structure.

Location

Remote work based in Japan.

Travel

Approximately 30 percent travel within Japan and periodically across the broader APJ region.

What We Offer

Twilio provides competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and more.